Advanced Customer-Oriented Strategy: Customer Advocacy

Customer Relationship Management
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Customer Relationship Management > Best Practices

Anneke Zwart, Student (University), Netherlands
The development of the Internet has resulted in more powerful consumers than before. The Internet facilitates the gathering of up to date information about products and services before making a purchase decision. They are now able to verify organizations’ claims about particular products/services. Additional factors that have fostered customer power and involvement are: increased choice, better communication and the ability to easier make transactions. Thus, costumer power and involvement have increased significantly. As a result, consumers nowadays do not only care about the final product, but also about service quality and the way they are treated. Consumers want to be seen and treated as human beings instead of being seen as a number. Therefore, organizations need to adjust the way they target their customers. Organizations should not only consider the needs of potential customers, but the whole process of creating, delivering and using the product. Traditional CRM activities (...) Read more? Sign up for free

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More on Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
🥉What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Customer Relationship Management as a Strategic Development Philosophy
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government
Special Interest Group Leader

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Customer Relationship Management
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