Advanced Customer-Oriented Strategy: Customer Advocacy

12manage is looking for students. Info

Customer Relationship Management
Knowledge Center

 

Next Topic

Customer Relationship Management > Forum > Advanced Customer-Oriented Strategy: Customer Advocacy

Advanced Customer-Oriented Strategy: Customer Advocacy
Anneke Zwart, Student (University), Netherlands, Moderator
The development of the Internet has resulted in more powerful consumers than before. The Internet facilitates the gathering of up to date information about products and services before making a purchase decision. They are now able to verify organizations’ claims about particular products/services. Additional factors that have fostered customer power and involvement are: increased choice, better communication and the ability to easier make transactions.

Thus, costumer power and... Read more? Sign up for free
 

   

React to this discussion topic? Sign up for free

 


Your first visit to 12manage?

12manage is a global knowledge platform for managers, consultants, teachers, academics and students about management. To use certain functions of 12manage, a (free) membership and login is required. Would you like to keep on developing yourself in management? Sign up for free.



Special Interest Group Leader

Interested? Sign up for free.


Customer Relationship Management
Summary
Forum
Best Practices


Customer Relationship Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.1 - Last updated: 18-10-2019. All names ™ of their owners.