CRM in a Non-profit Context


 
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CRM in a Non-profit Context
Anneke Zwart, Student (University), Netherlands, Moderator
Besides using CRM in profit-oriented companies, CRM can also be of importance in non-profit organizations. Buttle gives two examples of non-profit organizations that successfully implemented CRM:
1. Salvation Army: the management of donor relationships by the Salvation Army is done by using CRM, making use of event-based fundraising.
2. Universities: in universities CRM is often used to manage relationships with students and alumni. Well-developed relationships with students are seen as important, since they might be of high lifetime value according to universities. For example, students who enjoyed studying at some university might:
- Recommend the university to other potential students,
- Return for executive education, or
- Provide training to students and alumni
- Deliver management and development.
- Donate funds. Indeed, Harvard business school has been able to successfully raise funds from their student and alumni networks ...Sign up
 

 
Importance of CRM in non Profit Organizations
Sapna, Professor, India, Member
Customer Relationship Management can be important to non profit organization in the following ways:
- Building relationships with people
- D...Sign up
 

 



















 


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