CRM in a Non-profit Context

Customer Relationship Management
Knowledge Center

 
Customer Relationship Management > Forum

New Topic


Anneke Zwart
Student (University), Netherlands
Besides using CRM in profit-oriented companies, CRM can also be of importance in non-profit organizations. Buttle gives two examples of non-profit organizations that successfully implemented CRM: 1. Salvation Army: the management of donor relationships by the Salvation Army is done by using CRM, making use of event-based fundraising. 2. Universities: in universities CRM is often used to manage relationships with students and alumni. Well-developed relationships with students are seen as important, since they might be of high lifetime value according to universities. For example, students who enjoyed studying at some university might: - Recommend the university to other potential students, - Return for executive education, or - Provide training to students and alumni - Deliver management and development. - Donate funds. Indeed, Harvard business school has been able to successfully raise funds from their student and alumni networks through CRM processes. Source: Buttle, F. (20 (...) Read more? Sign up for free

  Dr. Sapna Dadwal
Professor, India
 

Importance of CRM in non Profit Organizations

Customer Relationship Management can be important (...)

 

More on Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
CRM in University Set Up
CRM in a Non-profit Context
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Managing Customer Complaints
Relationship with Company or with Employees?
Stages of Customer Service Transformation
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government
Best Practices
Framework for Monitoring Customer Service
CRM: What Forms a Strong Customer Relationship?
What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
Business Relations in Corporate America
Customer Relationship Management as a Strategic Development Philosophy
Special Interest Group

Are you interested in Customer Relationship Management? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Customer Relationship Management
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 17-1-2021. All names of their owners.