CRM in a Non-profit Context

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Customer Relationship Management > Best Practices > CRM in a Non-profit Context

CRM in a Non-profit Context
Anneke Zwart, Student (University), Netherlands, Member
Besides using CRM in profit-oriented companies, CRM can also be of importance in non-profit organizations. Buttle gives two examples of non-profit organizations that successfully implemented CRM: 1. Salvation Army: the management of donor relationships by the Salvation Army is done by using CRM, making use of event-based fundraising. 2. Universities: in universities CRM is often used to manage relationships with students and alumni. Well-developed relationships with students are seen as important, since they might be of high lifetime value according to universities. For example, students who enjoyed studying at some university might: - Recommend the university to other potential students, - Return for executive education, or - Provide training to students and alumni - Deliver management and development. - Donate funds. Indeed, Harvard business school has been able to successfully raise funds from their student and alumni networks through CRM processes. Source: Buttle, F. (20 (...) Read more? Sign up for free

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  Importance of CRM in non Profit Organizations
Dr. Sapna Dadwal, Professor, India, Member
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Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Healthcare CRM Models?
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
🥉What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government


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