CRM Practices in FMCG Sector

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			              Customer Relationship Management CRM > Forum > CRM Practices in FMCG Sector
			            
				              CRM Practices in FMCG Sector
Mahesh Bhattacharya, Manager, India, Member
				                
				                Do FMCG companies engage in using CRM? If yes, how do they go about it and what's their advantage since they are not service providing companies......
				            
				                  			Using CRM in FMCG and its Advantages
																
																Felix C. Poudeu, Management Consultant, Germany, Member
Of course FMCG companies engage in using CRM as well. CRM is a business strategy which can be implemented in marketing, sales, customer services, proj...
				                  		
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