CRM Practices in FMCG Sector

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CRM Practices in FMCG Sector
Mahesh Bhattacharya, Manager, India, Member
Do FMCG companies engage in using CRM? If yes, how do they go about it and what's their advantage since they are not service providing companies......Sign up

Using CRM in FMCG and its Advantages
Felix C. Poudeu, Management Consultant, Germany, Member
Of course FMCG companies engage in using CRM as well. CRM is a business strategy which can be implemented in marketing, sales, customer services, proj...Sign up


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