CRM Practices in FMCG Sector

12manage is looking for students. Info

Customer Relationship Management
Knowledge Center

 

Next Topic

Customer Relationship Management > Forum > CRM Practices in FMCG Sector

CRM Practices in FMCG Sector
Mahesh Bhattacharya, Manager, India, Member
Do FMCG companies engage in using CRM? If yes, how do they go about it and what's their advantage since they are not service providing companies...
 

 
Using CRM in FMCG and its Advantages
Felix C. Poudeu, Management Consultant, Cameroon, Member
Of course FMCG companies engage in using CRM as well. CRM is a business strategy which can be implemented in marketing, sales, customer services, project management, etc.
It can be used in all kinds of industries to manage customers, partners, accounts, contacts, leads, etc... To automate workflow, marketing, sales, etc.
Advantages of CRM include the following:
- Understanding customer behaviors,
- Gaining marketing insight to accelerate innovation process,
- Effective communication and sharing of information the whole company,
- Developing customer-centric process,
- Creating competitive advantages,
- Measurement of customer engagement,
- Customer satisfaction,
- Customer retention and loyalty, etc...
CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.
 

   

React to this discussion topic? Sign up for free

 


Your first visit to 12manage?

12manage is a global knowledge platform for managers, consultants, teachers, academics and students about management. To use certain functions of 12manage, a (free) membership and login is required. Would you like to keep on developing yourself in management? Sign up for free.



Special Interest Group Leader

Interested? Sign up for free.


Customer Relationship Management
Summary
Forum
Best Practices


Customer Relationship Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 18-10-2019. All names of their owners.