CRM Practices in FMCG Sector

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Customer Relationship Management > Best Practices > CRM Practices in FMCG Sector

CRM Practices in FMCG Sector
Mahesh Bhattacharya, Manager, India, Member
Do FMCG companies engage in using CRM? If yes, how do they go about it and what's their advantage since they are not service providing companies... (...) Read more? Sign up for free

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  Using CRM in FMCG and its Advantages
Felix C. Poudeu, Management Consultant, Cameroon, Member
  Of course FMCG companies engage in using CRM as well. CRM is a business strategy which can be implemented in marketing, sales, customer services, project management, etc.
It can be used in all kinds of industries to manage customers, partners, accounts, contacts, leads, etc... To automate workflow, marketing, sales, etc.
Advantages of CRM include the following:
- Understanding customer behaviors,
- Gaining marketing insight to accelerate innovation process,
- Effective communication and sharing of information the whole company,
- Developing customer-centric process,
- Creating competitive advantages,
- Measurement of customer engagement,
- Customer satisfaction,
- Customer retention and loyalty, etc...
CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.

   
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Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
🥉What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government


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