CRM Practices in FMCG Sector

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			              CRM Practices in FMCG Sector
Mahesh Bhattacharya, Manager, India, Member
			                
			                Do FMCG companies engage in using CRM? If yes, how do they go about it and what's their advantage since they are not service providing companies......
			            
			                  	Using CRM in FMCG and its Advantages
														
Felix C. Poudeu, Management Consultant, Germany, Member
Of course FMCG companies engage in using CRM as well. CRM is a business strategy which can be implemented in marketing, sales, customer services, proj...

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