What is the Impact of CRM on Organizational Performance?

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Mary Grace Mabunga
Student (MBA), United Kingdom
What is the impact of CRM on organisational performance? What are the bases of measurement and what other factors can be considered. Thank you. (...) Read more? Sign up for free

  Dr. Sapna Dadwal
Professor, India
 

Impact of CRM on Organizational Performance

CRM enhances the organizational performance in the following ways:
1. Enhancing the corporate stature of the organization
2. Increasing sales and profit of the organization
3. Enhancing customer satisfaction
4. Enhancing the life time value of the customer with the organization
5. Retaining old customers and acquiring new customers
6. Reaching new markets segments
To measure the impact of CRM on organisational performance the
- Customer satisfaction,
- Financial performance of the organization after implementation
- Effectiveness of the customer solution
- Increased life time value with organization, etc
are some bases to measure it.
Other factores in addition to these factors are the Return on Investment you're making on your investment in CRM and CRM information tecnology.

  Zwane
Consultant, South Africa
 

Impact of CRM on an Organisation

By building the relationship with your customers a (...)

  Cockburn
Manager, United Kingdom
 

Impact of CRM on an Organisation

Yes, but remember it's not only the system: surely (...)

  Mary Grace Mabunga
Student (MBA), United Kingdom
 

What Makes CRM a Success

@Cockburn: Understanding what really CRM is about (...)

  Jaap de Jonge
Editor, Netherlands
 

How Top Executives See CRM

@Mary Grace Mabunga: good point. Probably CRM will (...)

  Mary Grace Mabunga
Student (MBA), United Kingdom
 

CRM as a Strategy

@Jaap de Jonge (Editor): Companies implement vario (...)

  Mary Grace Mabunga
Student (MBA), United Kingdom
 

CRM Impact on Organisational Performance

According to the literature, CRM effects organisat (...)

 

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