What is the Impact of CRM on Organizational Performance?

      
			              Best Practices
			            
							              15

		            		Mary  Grace Mabunga
Student (MBA), United Kingdom
			            
What is the Impact of CRM on Organizational Performance?

	          		What is the impact of CRM on organisational performance?

What are the bases of measurement and what other factors can be considered. Thank you.
				      
X

							  			Welcome to the Customer Relationship Management best practices. The topic being discussed here is: "What is the Impact of CRM on Organizational Performance?". 
										
Sign up now to gain access.  It's free. 

Comments

																	  	Sort by date
																	  	Sort by rating
																		
Rating

										              5

						            	 Dr. Sapna Dadwal
Professor, India
												
				                Impact of CRM on Organizational Performance

													CRM enhances the organizational performance in the following ways:

1. Enhancing the corporate stature of the organization

2. Increasing sales and profit of the organization

3. Enhancing customer satisfaction

4. Enhancing the life time value of the customer with the organization

5. Retaining old customers and acquiring new customers

6. Reaching new markets segments

To measure the impact of CRM on organisational performance the

- Customer satisfaction, 

- Financial performance of the organization after implementation

- Effectiveness of the customer solution

- Increased life time value with organization, etc

are some bases to measure it.

Other factores in addition to these factors are the Return on Investment you're making on your investment in CRM and CRM information tecnology.
				                
										              0

						            	Zwane
Consultant, South Africa
												
				                Impact of CRM on an Organisation

													By building the relationship with your customers and by understanding your customers from personal l... Sign up
				              
										              1

						            	Michelle Cockburn
Manager, United Kingdom
												
				                Impact of CRM on an Organisation

													Yes, but remember it's not only the system: surely you also need employees who use the system as a t... Sign up
				              
										              2

						            	Mary  Grace Mabunga
Student (MBA), United Kingdom
												
				                What Makes CRM a Success

													@Cockburn:  Understanding what really CRM is about contributes to its overall success in an organisa... Sign up
				              
										              3

						            	Jaap de Jonge
Editor, Netherlands
												
				                How Top Executives See CRM

													@Mary Grace Mabunga: good point. Probably CRM will have the biggest impact if it is viewed in the st... Sign up
				              
										              1

						            	Mary  Grace Mabunga
Student (MBA), United Kingdom
												
				                CRM as a Strategy

													@Jaap de Jonge (Editor): Companies implement various strategies and policies. CRM is one of those st... Sign up
				              
										              3

						            	Mary  Grace Mabunga
Student (MBA), United Kingdom
												
				                CRM Impact on Organisational Performance

													According to the literature, CRM effects organisational performance in the same way as employees eff... Sign up
				              
Leave a comment

		                            More on Customer Relationship Management:
		                          
													            	Summary
													            
												              Discussion Topics
												            
		                          	🔥Relationship Between Employee Retention and Customer Relationship Management
Framework for Monitoring Customer Service
CRM: What Forms a Strong Customer Relationship?
👀What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Rethinking Call Centers
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Customer Relationship Management as a Strategic Development Philosophy
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Managing Customer Complaints
Relationship with Company or with Employees?
Stages of Customer Service Transformation
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Customer Relationship Management History
CRM in Government
Tool to assess CRM maturity?

		                              Special Interest Group
		                            
		                            Do you know a lot about Customer Relationship Management? Become our SIG Leader