What is the Impact of CRM on Organizational Performance?

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Customer Relationship Management Knowledge Center

Get access now to all 12manage knowledge centers and discussion forums, including Customer Relationship Management. Completely free.     Log in Customer Relationship Management > Best Practices Sign up Mary Grace Mabunga Student (MBA), United Kingdom What is the impact of CRM on organisational performance? What are the bases of measurement and what other factors can be considered. Thank you. (...) Read more? Sign up for free X All about Customer Relationship Management and business administration. Completely free. Log in   Dr. Sapna Dadwal Professor, India   Impact of CRM on Organizational Performance CRM enhances the organizational performance in the following ways: 1. Enhancing the corporate stature of the organization 2. Increasing sales and profit of the organization 3. Enhancing customer satisfaction 4. Enhancing the life time value of the customer with the organization 5. Retaining old customers and acquiring new customers 6. Reaching new markets segments To measure the impact of CRM on organisational performance the - Customer satisfaction, - Financial performance of the organization after implementation - Effectiveness of the customer solution - Increased life time value with organization, etc are some bases to measure it. Other factores in addition to these factors are the Return on Investment you're making on your investment in CRM and CRM information tecnology.   Zwane Consultant, South Africa   Impact of CRM on an Organisation By building the relationship with your customers a (...)   Cockburn Manager, United Kingdom   Impact of CRM on an Organisation Yes, but remember it's not only the system: surely (...)   Mary Grace Mabunga Student (MBA), United Kingdom   What Makes CRM a Success @Cockburn: Understanding what really CRM is about (...)   Jaap de Jonge Editor, Netherlands   How Top Executives See CRM @Mary Grace Mabunga: good point. Probably CRM will (...)   Mary Grace Mabunga Student (MBA), United Kingdom   CRM as a Strategy @Jaap de Jonge (Editor): Companies implement vario (...)   Mary Grace Mabunga Student (MBA), United Kingdom   CRM Impact on Organisational Performance According to the literature, CRM effects organisat (...)

More on Customer Relationship Management Summary Forum 🔥 Relationship Between Employee Retention and Customer Relationship Management Rethinking Call Centers CRM in University Set Up CRM in a Non-profit Context The CRM-paradox by Nguyen CRM in a Monopoly Situation CRM in Military Organizations? Healthcare CRM Models? 6 Markets Model (Payne, 1995) CRM Practices in FMCG Sector Managing Customer Complaints Relationship with Company or with Employees? Stages of Customer Service Transformation Start CRM with Fixing Fragmented Customer Service Processes Advanced Customer-Oriented Strategy: Customer Advocacy An Extreme CRM Case: Front Office Increasing Student Retention using Higher Education CRM Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations Customer Relationship Management Metaphor More CRM Strengths / Benefits Tool to assess CRM maturity? Customer Relationship Management History CRM in Government Best Practices Framework for Monitoring Customer Service CRM: What Forms a Strong Customer Relationship? What is the Impact of CRM on Organizational Performance? Theories of Customer Relationship Management (CRM) Why Customer Relationship Management? What Makes CRM Viable? Customer Intimacy > WHY? Social Customer Relationship Management | Social CRM Business Relations in Corporate America Customer Relationship Management as a Strategic Development Philosophy Special Interest Group Are you interested in Customer Relationship Management? Sign up for free Notify your students Copy this into your study materials: Interesting discussion: What is the Impact of CRM on Organizational Performance? and add a hyperlink to: https://www.12manage.com/forum.asp?TB=customer_relationship_management&S=35 Link to this discussion Copy this HTML code to your web site: Interesting discussion: <a href="https://www.12manage.com/forum.asp?TB=customer_relationship_management&S=35">What is the Impact of CRM on Organizational Performance?</a>

Customer Relationship Management Knowledge Center

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