What is the Impact of CRM on Organizational Performance?

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What is the Impact of CRM on Organizational Performance?
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
What is the impact of CRM on organisational performance?
What are the bases of measurement and what other factors can be considered. Thank you....Sign up
 

 
Impact of CRM on Organizational Performance
Sapna, Professor, India, Member
CRM enhances the organizational performance in the following ways:
1. Enhancing the corporate stature of the organization
2. Increasing sale...Sign up
 

 
Impact of CRM on an Organisation
Zwane, Consultant, South Africa, Member
By building the relationship with your customers and by understanding your customers from personal level upwards your organisation will be able to ...Sign up
 

 
Impact of CRM on an Organisation
Cockburn, Manager, United Kingdom, Member
Yes, but remember it's not only the system: surely you also need employees who use the system as a tool to deliver and market exceptional service.
...Sign up
 

 
What Makes CRM a Success
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
@Cockburn: Understanding what really CRM is about contributes to its overall success in an organisation.
Resea...Sign up
 

 
How Top Executives See CRM
Jaap de Jonge, CEO, Netherlands, Editor
@Mary Grace Mabunga: good point. Probably CRM will have the biggest impact if it is viewed in the strategic visionar...Sign up
 

 
CRM as a Strategy
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
@Jaap de Jonge (Editor): Companies implement various strategies and policies. CRM is one of those strategies as exec...Sign up
 

 
CRM Impact on Organisational Performance
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
According to the literature, CRM effects organisational performance in the same way as employees effect customer satisfaction. As one marketing execut...Sign up
 

 
 

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