What is the Impact of CRM on Organizational Performance?

Impact of CRM on Organizational Performance
Sapna, Professor, India, Member
CRM enhances the organizational performance in the following ways:
1. Enhancing the corporate stature of the organization
2. Increasing sale...

Impact of CRM on an Organisation
Zwane, Consultant, South Africa, Member
By building the relationship with your customers and by understanding your customers from personal level upwards your organisation will be able to ...

Impact of CRM on an Organisation
Cockburn, Manager, United Kingdom, Member
Yes, but remember it's not only the system: surely you also need employees who use the system as a tool to deliver and market exceptional service.
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What Makes CRM a Success
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
@Cockburn: Understanding what really CRM is about contributes to its overall success in an organisation.
Resea...

How Top Executives See CRM
Jaap de Jonge, CEO, Netherlands, Editor
@Mary Grace Mabunga: good point. Probably CRM will have the biggest impact if it is viewed in the strategic visionar...

CRM as a Strategy
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
@Jaap de Jonge (Editor): Companies implement various strategies and policies. CRM is one of those strategies as exec...

CRM Impact on Organisational Performance
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
According to the literature, CRM effects organisational performance in the same way as employees effect customer satisfaction. As one marketing execut...