What is the Impact of CRM on Organizational Performance?

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Customer Relationship Management > Best Practices > What is the Impact of CRM on Organizational Performance?

What is the Impact of CRM on Organizational Performance?
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
What is the impact of CRM on organisational performance? What are the bases of measurement and what other factors can be considered. Thank you. (...) Read more? Sign up for free

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  Impact of CRM on Organizational Performance
Dr. Sapna Dadwal, Professor, India, Member
  CRM enhances the organizational performance in the following ways:
1. Enhancing the corporate stature of the organization
2. Increasing sales and profit of the organization
3. Enhancing customer satisfaction
4. Enhancing the life time value of the customer with the organization
5. Retaining old customers and acquiring new customers
6. Reaching new markets segments
To measure the impact of CRM on organisational performance the
- Customer satisfaction,
- Financial performance of the organization after implementation
- Effectiveness of the customer solution
- Increased life time value with organization, etc
are some bases to measure it.
Other factores in addition to these factors are the Return on Investment you're making on your investment in CRM and CRM information tecnology.

  Impact of CRM on an Organisation
Zwane, Consultant, South Africa, Member
  (...)

  Impact of CRM on an Organisation
Cockburn, Manager, United Kingdom, Member
  (...)

  What Makes CRM a Success
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
  (...)

  How Top Executives See CRM
Jaap de Jonge, Editor, Netherlands
  (...)

  CRM as a Strategy
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
  (...)

  CRM Impact on Organisational Performance
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
  (...)

   
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Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Healthcare CRM Models?
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government


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