Theories of Customer Relationship Management (CRM)

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Theories of Customer Relationship Management (CRM)
Liana, Student (University), Malaysia, Member

What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory? (...) Read more? Sign up for free
 

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CRM is not a specific theory
Liana, Student (University), Malaysia, Member

I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?
 

 
CRM is not a Model
maneesa

CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...
 

 
CRM is not a Theory or Model, But it is Reality
Felix C. Poudeu, Management Consultant, Cameroon, Member

CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.
 

 
Theories Related to CRM
Liana, Student (University), Malaysia, Member

Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing.
 

 
CRM is a Strategy
Mellacheruvu Adi Saasthry , Director, India, Member

(...)
 

 
Is CRM a Strategy?
Jaap de Jonge, Editor, Netherlands

(...)
 

 
CRM - Strategy
Mellacheruvu Adi Saasthry , Director, India, Member

(...)
 

 
Few Concepts to Understand Customer Needs and Gaps
Praneet Varma, Manager, Indonesia, Member

(...)
 

 
Customer Relationship Management is Building Confidence
LEAH LYNDA I. STA ANA, Student (MBA), Philippines, Member

(...)
 

         
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