Theories of Customer Relationship Management (CRM)

      
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		            		Liana
Student (University), Malaysia
			            
Theories of Customer Relationship Management (CRM)

	          		What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?
				      
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										              4

						            	Liana
Student (University), Malaysia
												
				                CRM is not a specific theory

													I believe we can say that CRM does not have a specific theory...

It refers to and drwas from any model within the marketing domain, right?
				                
										              0

						            	maneesa, United Kingdom
												
				                CRM is not a Model
CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...
				                
										              2

						            	Felix C. Poudeu
Management Consultant, Cameroon
												
				                CRM is not a Theory or Model, But it is Reality

													CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.
				                
										              3

						            	Liana
Student (University), Malaysia
												
				                Theories Related to CRM

													Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the rel... Sign up
				              
										              0

						            	Mellacheruvu Adi Saasthry 
Director, India
												
				                CRM is a Strategy

													CRM is a strategy; it evolves from a lead (i.e. sales and marketing) and cuts across the organizatio... Sign up
				              
										              4

						            	Jaap de Jonge
Editor, Netherlands
												
				                Is CRM a Strategy?

													According to Treacy and Wiersema, there are only 3 value disciplines a company may choose:
1. Opera... Sign up
				              
										              2

						            	Mellacheruvu Adi Saasthry 
Director, India
												
				                CRM - Strategy

													Understood your point Jaap; my focus was on economic performance of the business. Any business objec... Sign up
				              
										              2

						            	Praneet Varma
Manager, Indonesia
												
				                Few Concepts to Understand Customer Needs and Gaps

													May not be straight to your point, but you can try below concepts. They give good understanding on c... Sign up
				              
										              0

						            	LEAH LYNDA I. STA ANA
Student (MBA), Philippines
												
				                Customer Relationship Management is Building Confidence

													@Jaap de Jonge:  CRM is both a business and marketing strategy. In my opinion it is not always about... Sign up
				              
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