Theories of Customer Relationship Management (CRM)

Customer Relationship Management
Knowledge Center

Best Practices
Liana
Student (University), Malaysia

Theories of Customer Relationship Management (CRM)

What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?

  Liana
Student (University), Malaysia
 

CRM is not a specific theory

I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?

  maneesa, United Kingdom
 

CRM is not a Model

CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...

  Felix C. Poudeu
Management Consultant, Cameroon
 

CRM is not a Theory or Model, But it is Reality

CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.

  Liana
Student (University), Malaysia
 

Theories Related to CRM

Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing....

  Mellacheruvu Adi Saasthry
Director, India
 

CRM is a Strategy

CRM is a strategy; it evolves from a lead (i.e. sales and marketing) and cuts across the organization; the better the CR...

  Jaap de Jonge
Editor, Netherlands
 

Is CRM a Strategy?

According to Treacy and Wiersema, there are only 3 value disciplines a company may choose: 1. Operational Excellence 2...

  Mellacheruvu Adi Saasthry
Director, India
 

CRM - Strategy

Understood your point Jaap; my focus was on economic performance of the business. Any business objective, business decis...

  Praneet Varma
Manager, Indonesia
 

Few Concepts to Understand Customer Needs and Gaps

May not be straight to your point, but you can try below concepts. They give good understanding on customer expectations...

  LEAH LYNDA I. STA ANA
Student (MBA), Philippines
 

Customer Relationship Management is Building Confidence

@Jaap de Jonge: CRM is both a business and marketing strategy. In my opinion it is not always about the customer but ab...

 

More on Customer Relationship Management:
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
CRM in University Set Up
CRM in a Non-profit Context
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Managing Customer Complaints
Relationship with Company or with Employees?
Stages of Customer Service Transformation
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government
Best Practices
Framework for Monitoring Customer Service
CRM: What Forms a Strong Customer Relationship?
What is the Impact of CRM on Organizational Performance?
👀Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
Business Relations in Corporate America
Customer Relationship Management as a Strategic Development Philosophy
Special Interest Group

Do you have a keen interest in Customer Relationship Management? Become our SIG Leader

Customer Relationship Management
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 1-7-2022. All names of their owners.