Theories of Customer Relationship Management (CRM)

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Theories of Customer Relationship Management (CRM)
Liana, Member
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?...

CRM is not a specific theory
Liana, Member
I believe we can say that CRM does not have a spec...

CRM is not a Model
CRM is not just a model... It can be struct...

CRM is not a Theory or Model, But it is Reality
Felix C. Poudeu, Member
CRM is not a theory or model, it is reality. CRM i...

Theories Related to CRM
Liana, Member
Thank you but I want to figure out what are the th...

CRM is a Strategy
Mellacheruvu Adi Saasthry , Premium Member
CRM is a strategy; it evolves from a lead (i.e. sa...

Is CRM a Strategy?
Jaap de Jonge, Editor
According to Treacy and Wiersema, there are only <...

CRM - Strategy
Mellacheruvu Adi Saasthry , Premium Member
Understood your point Jaap; my focus was on econom...

Few Concepts to Understand Customer Needs and Gaps
Praneet Varma, Member
May not be straight to your point, but you can try...



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