Theories of Customer Relationship Management (CRM)

CRM is not a specific theory
Liana, Student (University), Malaysia, Member
I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing

CRM is not a Model
maneesa
CRM is not just a model... It can be structured as a marketing policy but still not a specific theory......

CRM is not a Theory or Model, But it is Reality
Felix C. Poudeu, Management Consultant, Germany, Member
CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and...

Theories Related to CRM
Liana, Student (University), Malaysia, Member
Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing....

CRM is a Strategy
Mellacheruvu Adi Saasthry , Director, India, Premium Member
CRM is a strategy; it evolves from a lead (i.e. sales and marketing) and cuts across the organization; the better the CRM, the better the economic per...

Is CRM a Strategy?
Jaap de Jonge, Editor, Netherlands
According to Treacy and Wiersema, there are only 3 value disciplines a company may choose:
1. Operati...

CRM - Strategy
Mellacheruvu Adi Saasthry , Director, India, Premium Member
Understood your point Jaap; my focus was on economic performance of the business. Any business objective, business decision, business strategy taken o...

Few Concepts to Understand Customer Needs and Gaps
Praneet Varma, Manager, Indonesia, Member
May not be straight to your point, but you can try below concepts. They give good understanding on customer expectations and service delivery
1. ...

Customer Relationship Management is Building Confidence
LEAH LYNDA I. STA ANA, Student (MBA), Philippines, Member
@Jaap de Jonge: CRM is both a business and marketing strategy. In my opinion it is not always about the customer bu...