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Theories of Customer Relationship Management (CRM)
Liana, Student (University), Malaysia, Member
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?
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CRM is not a specific theory
Liana, Student (University), Malaysia, Member I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?
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