Theories of Customer Relationship Management (CRM)

Customer Relationship Management
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Customer Relationship Management > Best Practices > Theories of Customer Relationship Management (CRM)

Theories of Customer Relationship Management (CRM)
Liana, Student (University), Malaysia, Member
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory? (...) Read more? Sign up for free

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  CRM is not a specific theory
Liana, Student (University), Malaysia, Member
  I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?

  CRM is not a Model
maneesa
  CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...

  CRM is not a Theory or Model, But it is Reality
Felix C. Poudeu, Management Consultant, Cameroon, Member
  CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.

  Theories Related to CRM
Liana, Student (University), Malaysia, Member
  Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing.

  CRM is a Strategy
Mellacheruvu Adi Saasthry , Director, India, Member
  (...)

  Is CRM a Strategy?
Jaap de Jonge, Editor, Netherlands
  (...)

  CRM - Strategy
Mellacheruvu Adi Saasthry , Director, India, Member
  (...)

  Few Concepts to Understand Customer Needs and Gaps
Praneet Varma, Manager, Indonesia, Member
  (...)

  Customer Relationship Management is Building Confidence
LEAH LYNDA I. STA ANA, Student (MBA), Philippines, Member
  (...)

   
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Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Healthcare CRM Models?
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
🥉What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government


Customer Relationship Management
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