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Theories of Customer Relationship Management (CRM)
Liana, Student (University), Malaysia, Member
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory? (...) Read more? Sign up for free
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CRM is not a specific theory
Liana, Student (University), Malaysia, Member I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?
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CRM is not a Model
maneesa CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...
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CRM is not a Theory or Model, But it is Reality
Felix C. Poudeu, Management Consultant, Cameroon, Member CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.
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Theories Related to CRM
Liana, Student (University), Malaysia, Member Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing.
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CRM - Strategy
Mellacheruvu Adi Saasthry , Director, India, Premium Member (...)
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