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Liana
Student (University), Malaysia
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Theories of Customer Relationship Management (CRM)
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?
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Liana
Student (University), Malaysia
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CRM is not a specific theory
I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?
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maneesa, United Kingdom
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CRM is not a Model
CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...
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Felix C. Poudeu
Management Consultant, Cameroon
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CRM is not a Theory or Model, But it is Reality
CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.
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Liana
Student (University), Malaysia
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Theories Related to CRM
Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing....
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Mellacheruvu Adi Saasthry
Director, India
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CRM is a Strategy
CRM is a strategy; it evolves from a lead (i.e. sales and marketing) and cuts across the organization; the better the CR...
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Jaap de Jonge
Editor, Netherlands
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Is CRM a Strategy?
According to Treacy and Wiersema, there are only 3 value disciplines a company may choose:
1. Operational Excellence
2...
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Mellacheruvu Adi Saasthry
Director, India
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CRM - Strategy
Understood your point Jaap; my focus was on economic performance of the business. Any business objective, business decis...
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Praneet Varma
Manager, Indonesia
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Few Concepts to Understand Customer Needs and Gaps
May not be straight to your point, but you can try below concepts. They give good understanding on customer expectations...
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LEAH LYNDA I. STA ANA
Student (MBA), Philippines
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Customer Relationship Management is Building Confidence
@Jaap de Jonge: CRM is both a business and marketing strategy. In my opinion it is not always about the customer but ab...
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