Theories of Customer Relationship Management (CRM)

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Customer Relationship Management > Best Practices > Theories of Customer Relationship Management (CRM)

Theories of Customer Relationship Management (CRM)
Liana, Student (University), Malaysia, Member
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?
 

 
CRM is not a specific theory
Liana, Student (University), Malaysia, Member
I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?
 

 
CRM is not a Model
maneesa
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CRM is not a Theory or Model, But it is Reality
Felix C. Poudeu, Management Consultant, Cameroon, Member
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Theories Related to CRM
Liana, Student (University), Malaysia, Member
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CRM is a Strategy
Mellacheruvu Adi Saasthry , Director, India, Premium Member
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Is CRM a Strategy?
Jaap de Jonge, Management Consultant, Netherlands
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CRM - Strategy
Mellacheruvu Adi Saasthry , Director, India, Premium Member
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Few Concepts to Understand Customer Needs and Gaps
Praneet Varma, Manager, Indonesia, Member
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Customer Relationship Management is Building Confidence
LEAH LYNDA I. STA ANA, Student (MBA), Philippines, Member
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