Theories of Customer Relationship Management (CRM)

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Customer Relationship Management > Best Practices > Theories of Customer Relationship Management (CRM) Theories of Customer Relationship Management (CRM) Liana, Student (University), Malaysia, Member What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory? (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   CRM is not a specific theory Liana, Student (University), Malaysia, Member   I believe we can say that CRM does not have a specific theory... It refers to and drwas from any model within the marketing domain, right?   CRM is not a Model maneesa   CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...   CRM is not a Theory or Model, But it is Reality Felix C. Poudeu, Management Consultant, Cameroon, Member   CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.   Theories Related to CRM Liana, Student (University), Malaysia, Member   Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing.   CRM is a Strategy Mellacheruvu Adi Saasthry , Director, India, Member   (...)   Is CRM a Strategy? Jaap de Jonge, Editor, Netherlands   (...)   CRM - Strategy Mellacheruvu Adi Saasthry , Director, India, Member   (...)   Few Concepts to Understand Customer Needs and Gaps Praneet Varma, Manager, Indonesia, Member   (...)   Customer Relationship Management is Building Confidence LEAH LYNDA I. STA ANA, Student (MBA), Philippines, Member   (...)

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