Theories of Customer Relationship Management (CRM)

Customer Relationship Management
Knowledge Center

 

Next Topic

Customer Relationship Management > Best Practices

Liana, Student (University), Malaysia
Theories of Customer Relationship Management (CRM)
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory? (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Liana, Student (University), Malaysia
 

CRM is not a specific theory

I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing domain, right?

  maneesa
 

CRM is not a Model

CRM is not just a model... It can be structured as a marketing policy but still not a specific theory...

  Felix C. Poudeu, Management Consultant, Cameroon
 

CRM is not a Theory or Model, But it is Reality

CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and creating customer satisfaction and loyalty which helps generate sustainable competitive advantage, high ROI, ROMI, CLV, etc.

  Liana, Student (University), Malaysia
 

Theories Related to CRM

Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing.

  Mellacheruvu Adi Saasthry , Director, India
 

CRM is a Strategy

CRM is a strategy; it evolves from a lead (i.e. sa (...)

  Jaap de Jonge, Editor, Netherlands
 

Is CRM a Strategy?

According to Treacy and Wiersema, there are only (...)

  Mellacheruvu Adi Saasthry , Director, India
 

CRM - Strategy

Understood your point Jaap; my focus was on econom (...)

  Praneet Varma, Manager, Indonesia
 

Few Concepts to Understand Customer Needs and Gaps

May not be straight to your point, but you can try (...)

  LEAH LYNDA I. STA ANA, Student (MBA), Philippines
 

Customer Relationship Management is Building Confidence

@: CRM is both a business and marketing strategy. (...)

 
More on Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
🥉What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Customer Relationship Management as a Strategic Development Philosophy
Healthcare CRM Models?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government
Special Interest Group Leader

Are you an expert in Customer Relationship Management? Sign up for free


Customer Relationship Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 1-10-2020. All names of their owners.