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Theories of Customer Relationship Management (CRM)
Liana, Member
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?...
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CRM is a Strategy
Mellacheruvu Adi Saasthry , Premium Member CRM is a strategy; it evolves from a lead (i.e. sa... |
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Is CRM a Strategy?
Jaap de Jonge, Editor According to Treacy and Wiersema, there are only <... |
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CRM - Strategy
Mellacheruvu Adi Saasthry , Premium Member Understood your point Jaap; my focus was on econom... |
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