Theories of Customer Relationship Management (CRM)


 
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Theories of Customer Relationship Management (CRM)
Liana, Student (University), Malaysia, Member
What are the main theories within customer relationship management (CRM)? If I said Justice Theory is one CRM theory, is this true? What about Relationship Marketing Theory?...Sign up
 

 
CRM is not a specific theory
Liana, Student (University), Malaysia, Member
I believe we can say that CRM does not have a specific theory...
It refers to and drwas from any model within the marketing
 

 
CRM is not a Model
maneesa
CRM is not just a model... It can be structured as a marketing policy but still not a specific theory......Sign up
 

 
CRM is not a Theory or Model, But it is Reality
Felix C. Poudeu, Management Consultant, Germany, Member
CRM is not a theory or model, it is reality. CRM is a powerful tool for business strategy independent of industry, it is a philosophy to retaining and...Sign up
 

 
Theories Related to CRM
Liana, Student (University), Malaysia, Member
Thank you but I want to figure out what are the theories related to CRM? Because CRM is from the relationship marketing....Sign up
 

 
CRM is a Strategy
Mellacheruvu Adi Saasthry , Director, India, Premium Member
CRM is a strategy; it evolves from a lead (i.e. sales and marketing) and cuts across the organization; the better the CRM, the better the economic per...Sign up
 

 
Is CRM a Strategy?
Jaap de Jonge, CEO, Netherlands, Editor
According to Treacy and Wiersema, there are only 3 value disciplines a company may choose:
1. Operati...Sign up
 

 
CRM - Strategy
Mellacheruvu Adi Saasthry , Director, India, Premium Member
Understood your point Jaap; my focus was on economic performance of the business. Any business objective, business decision, business strategy taken o...Sign up
 

 
Few Concepts to Understand Customer Needs and Gaps
Praneet Varma, Manager, Indonesia, Member
May not be straight to your point, but you can try below concepts. They give good understanding on customer expectations and service delivery
1. ...Sign up
 

 
Customer Relationship Management is Building Confidence
LEAH LYNDA I. STA ANA, Student (MBA), Philippines, Member
@Jaap de Jonge: CRM is both a business and marketing strategy. In my opinion it is not always about the customer bu...Sign up
 

 
 


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