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FLORENCE, Kenya
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What kind of CRM tools are universities implementing? (...) Read more? Sign up for free
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Luke Rommens, Student (University), Netherlands
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CRM-7-18 methodology
At the NHTV University of Applied Sciences - Academy of Hotel Management we work with the so called 'CRM-7-18 methodology'. CRM-7-18 focuses on the philosophy that long term loyalty and commitment should determine the managerial agenda again, rather then the short-term satisfaction and financial gain.
The CRM-7-18 model aims to make interactivity with guests more meaningful by individually recognizing, knowing, addressing and serving of guests.
18 refers to the functional steps that organisations take when implementing CRM-7-18 in their operations, 7 to the critical factors also roles - or even roadblocks - (content, relationship, IT, privacy, change, performance, strategy) that need optimisation throughout and after implementation.
For more information you can contact me.
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John Fruner, Student (University), United States
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Higher Education/university CRM Practices
I'm not sure if we're more interested at our campu (...)
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