Relationship with Company or with Employees?

Customer Relationship Management
Knowledge Center

Eze Bonaventure, United Kingdom

Relationship with Company or with Employees?

Can a business customer relationship be said to exist between:
- a company and its customers
or is the relationship really between:
- a company's EMPLOYEES and the customers of the firm?


Jaap de Jonge
Editor, Netherlands

Direct Relationship of Company with Customers?

The answer to your question (if a direct business relationship can be said to exist between a company and its customers?) depends firstly on its background. Is the background legal, communication, marketing, etc? Also who is perceiving the relation matters: the customer, the employee, the management of the firm, etc.

Dr. Sapna Dadwal
Professor, India

Relationship of Customers with Company and its Employees

If customer relationship strategies are drawn by the organization as per the requirement of the customers and these are also implemented very efficiently, then a relationship does exist between the company and its customers.

Mary Grace Mabunga
Student (MBA), United Kingdom

Customer Relationships?

May I say that there are both internal and external relationships, for example if you are a profit-oriented company you will benefit most if you invest first in your own people needs for them to be able to provide your external customers the service they expected and need.
Also, the backbone and success of the company depends on its people. Even if you have the technology, capabilities, strategy, your success still depends on your employees that deliver and sustain it.


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