Relationship with Company or with Employees?

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Customer Relationship Management CRM > Forum > Relationship with Company or with Employees?

Relationship with Company or with Employees?
Eze Bonaventure, Student (Other), United Kingdom, Member
Can a business customer relationship be said to exist between:
- a company and its customers
or is the relationship really between:
- a company's EMPLOYEES and the customers of the firm?
 

 
Direct Relationship of Company with Customers?
Jaap de Jonge, Editor, Netherlands
The answer to your question (if a direct business relationship can be said to exist between a company and its customers?) depends firstly on its background. Is the background legal, communication, marketing, etc? Also who is perceiving the relation matters: the customer, the employee, the management of the firm, etc.
 

 
Relationship of Customers with Company and its Employees
Dr. Sapna Dadwal, Professor, India, Member
If customer relationship strategies are drawn by the organization as per the requirement of the customers and these are also implemented very efficiently, then a relationship does exist between the company and its customers.
 

 
Customer Relationships?
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
May I say that there are both internal and external relationships, for example if you are a profit-oriented company you will benefit most if you invest first in your own people needs for them to be able to provide your external customers the service they expected and need.
Also, the backbone and success of the company depends on its people. Even if you have the technology, capabilities, strategy, your success still depends on your employees that deliver and sustain it.
 

     
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