Customer Relationship Management History

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	              Customer Relationship Management History

                Al-nashir Bandali

                I'm studying marketing and have been tasked with writing a historical perspective / literature overview on customer relationship management

Does anyone have any thoughts on which key authors I should include in the paper apart from the ones mentioned in this article?
            
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                  	CRM History and Literature Review
											
Mary  Grace Mabunga, Member
The concept of Customer Relationship Management (C...

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