Customer Relationship Management History

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Customer Relationship Management History
Al-nashir Bandali
I'm studying marketing and have been tasked with writing a historical perspective / literature overview on customer relationship management
Does anyone have any thoughts on which key authors I should include in the paper apart from the ones mentioned in this article?

CRM Evaluation and Implementation
Samar Elkhouly, Student (Other), Egypt, Member
Adrian Payne "Achieving Excellence in Customer Management"
Francis Buttle "Customer Relationship Management, Concepts and Tools"
Paul Greenb...Sign up

CRM History and Literature Review
Mary Grace Mabunga, Student (MBA), United Kingdom, Member
The concept of Customer Relationship Management (CRM) is believed to be closely related to Relati...Sign up



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