Customer Relationship Management History

Customer Relationship Management CRM
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			              Customer Relationship Management CRM > Forum > Customer Relationship Management History
			            
				              Customer Relationship Management History

			                Al-nashir Bandali

			                I'm studying marketing and have been tasked with writing a historical perspective / literature overview on customer relationship management

Does anyone have any thoughts on which key authors I should include in the paper apart from the ones mentioned in this article?...
			            
			                  			CRM Evaluation and Implementation
															
															Samar Elkhouly, Student (Other), Egypt, Member
Adrian Payne "Achieving Excellence in Customer Management"

Francis Buttle "Customer Relationship Management, Concepts and Tools"

Paul Greenb...
			                  		
			                  			CRM History and Literature Review
															
															Mary  Grace Mabunga, Student (MBA), United Kingdom, Member
The concept of Customer Relationship Management (CRM) is believed to be closely related to Relati...
			                  		
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	                            Customer Relationship Management CRM
	                          
	                                Summary
	                                ForumWhy Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Healthcare CRM Models?
Stages of Customer Service Transformation
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship Between Employee Retention and Customer Relationship Management
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government

												              Best Practices
												            
		                          	CRM: What Forms a Strong Customer Relationship?
Framework for Monitoring Customer Service
What is the Impact of CRM on Organizational Performance?
Rethinking Call Centers
Theories of Customer Relationship Management (CRM)
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Customer Relationship Management CRM
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