Customer Relationship Management History


 
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Customer Relationship Management History
Al-nashir Bandali
I'm studying marketing and have been tasked with writing a historical perspective / literature overview on customer relationship management
Does anyone have any thoughts on which key authors I should include in the paper apart from the ones mentioned in this article?
 

 
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Samar Elkhouly, Member
Adrian Payne "Achieving Excellence in Customer Man...
 

 
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Mary Grace Mabunga, Member
The concept of Customer Relationship Management (C...
 

 







 

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