Customer Relationship Management History

12manage is looking for students. Info
Customer Relationship Management
Knowledge Center
			
			              Customer Relationship Management > Forum > Customer Relationship Management History
			            
				              Customer Relationship Management History

			                Al-nashir Bandali
I'm studying marketing and have been tasked with writing a historical perspective / literature overview on customer relationship management

Does anyone have any thoughts on which key authors I should include in the paper apart from the ones mentioned in this article?
			            
			                  			CRM Evaluation and Implementation

															Samar Elkhouly, Student (Other), Egypt, Member
Adrian Payne "Achieving Excellence in Customer Management"

Francis Buttle "Customer Relationship Management, Concepts and Tools"

Paul Greenberg "CRM at the Speed of Light"
			                  		
			                  			CRM History and Literature Review

															Mary  Grace Mabunga, Student (MBA), United Kingdom, Member
To access this reaction,  Sign up for free
			                  		
			            React to this discussion topic? Sign up for free

											Your first visit to 12manage?

											12manage is a global knowledge platform for managers, consultants, teachers, academics and students about management. To use certain functions of 12manage, a (free) membership and login is required. Would you like to keep on developing yourself in management? Sign up for free. 

	                              Special Interest Group Leader
	                            
	                            Interested? Sign up for free. 

	                            Customer Relationship Management
	                          
	                                Summary
	                                ForumRelationship Between Employee Retention and Customer Relationship Management
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
Healthcare CRM Models?
Stages of Customer Service Transformation
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government

												              Best Practices
												            
		                          	CRM: What Forms a Strong Customer Relationship?
Framework for Monitoring Customer Service
What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Rethinking Call Centers
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Customer Relationship Management
Knowledge Center
Next Topic