Customer Relationship Management History

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					              Customer Relationship Management History

				                Al-nashir Bandali

				                I'm studying marketing and have been tasked with writing a historical perspective / literature overview on customer relationship management

Does anyone have any thoughts on which key authors I should include in the paper apart from the ones mentioned in this article?
				            
				                  			CRM Evaluation and Implementation
																
																Samar Elkhouly, Student (Other), Egypt, Member
Adrian Payne "Achieving Excellence in Customer Management"

Francis Buttle "Customer Relationship Management, Concepts and Tools"

Paul Greenb...
				                  		
				                  			CRM History and Literature Review
																
																Mary  Grace Mabunga, Student (MBA), United Kingdom, Member
The concept of Customer Relationship Management (CRM) is believed to be closely related to Relati...
				                  		
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	                            Customer Relationship Management CRM
	                          
	                                Summary
	                                ForumRethinking Call Centers
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Advanced Customer-Oriented Strategy: Customer Advocacy
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
3 Stages of Customer Service Transformation
CRM in Military Organizations?
Customer Relationship Management Metaphor
Monopolistic Customer Relationship Management
More CRM Strengths / Benefits
Tool to assess CRM maturity?
CRM & cultural theories
Customer Relationship Management History
Fragmented Customer Service Processes
CRM and E-Government
CRM Case: Front Office
Future of Customer Relationship Management
Role of CRM in Rural & Urban Consumers in India
Best PracticesCRM: What Forms a Strong Customer Relationship?
Framework for Monitoring Customer Service
What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
Healthcare CRM Models?
Expert Tips
Resources
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