Customer Intimacy > WHY?

Customer Relationship Management
Knowledge Center

 

Next Topic

Customer Relationship Management > Best Practices > Customer Intimacy > WHY?

Customer Intimacy > WHY?
JoykePitoy, Manager, Indonesia, Member
Why there should be such an intimacy in the relationship with the Customer today? (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Reason for Customer Intimacy
Renu Sharma, Teaching, India, Member
  This valuable intimacy would act as a differentiator.

  Why CRM?
TANMOY DUTTA, Events Marketer, India, Member
  Today the products are becoming commodities. To differentiate it from its competitors, it has become very important to feel the pulse of the customer and customize it accordingly. For that one needs to have a close relation with the customers.

  Why is Customer Intimacy so Important?
Hassaan Khalid
  I am not sure about this, but my teacher told me it takes only 3 months on average for your competitors to copy your product once you release it in the market. In some industries its even less.
This copying situation gives any firm two choices:
1. Come up with something new every one or two months and make your own products obsolete like mobile phone companies do. But that can be challenging.
2. Increase customer loyalty. If you have a good CRM system your customer keeps coming back to you. He is loyal. He will not look for other vendors in the market. It increases your opportunity for cross-sell and up-sell. It guarantees a continual revenue stream into the organization. Customer intimacy technically makes the customer feel he is valued and important. "Man's deepest desire is the desire to be important..."
So instead of gambling everything on innovation, you instead guarantee customers via customer intimacy. And they are a rich source of PR referrals too. So they bring more customers with them.

  What Explains the Flow of Interest in CRM?
Felix C. Poudeu, Management Consultant, Cameroon, Member
  (...)

  Reasons for Intimacy with Customers
Dr. Sapna Dadwal, Professor, India, Member
  (...)

   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Customer Relationship Management
Summary
Forum
🔥Relationship Between Employee Retention and Customer Relationship Management
Rethinking Call Centers
Healthcare CRM Models?
Stages of Customer Service Transformation
Best Practices
🥇Framework for Monitoring Customer Service
🥈CRM: What Forms a Strong Customer Relationship?
🥉What is the Impact of CRM on Organizational Performance?
Theories of Customer Relationship Management (CRM)
Why Customer Relationship Management? What Makes CRM Viable?
CRM in University Set Up
Customer Intimacy > WHY?
Social Customer Relationship Management | Social CRM
CRM in a Non-profit Context
Business Relations in Corporate America
The CRM-paradox by Nguyen
CRM in a Monopoly Situation
CRM in Military Organizations?
6 Markets Model (Payne, 1995)
CRM Practices in FMCG Sector
Customer Relationship Management as a Strategic Development Philosophy
Managing Customer Complaints
Relationship with Company or with Employees?
Start CRM with Fixing Fragmented Customer Service Processes
Advanced Customer-Oriented Strategy: Customer Advocacy
An Extreme CRM Case: Front Office
Increasing Student Retention using Higher Education CRM
Six Relationship Management Interaction Processes (Geersbro and Ritter) for International Relations
Customer Relationship Management Metaphor
More CRM Strengths / Benefits
Tool to assess CRM maturity?
Customer Relationship Management History
CRM in Government


Customer Relationship Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 14-7-2020. All names of their owners.