Tool to assess CRM maturity?

Customer Relationship Management
Knowledge Center


New Topic


Tool to assess CRM maturity?

Hi, I am looking for a good tool to assess the level of CRM maturity of a medium-size (for profit) organization. It has to deal with CRM strategy, CRM culture, organization, marketing, various CRM software / systems, etc. Who has something to help me further and is willing to share this?

  Jan W. Rietdijk

CRM maturity

You could analyze the maturity on diverse aspects like motivation, behaviour, management, embedding, direction.


CRM Maturity Evaluation

Hello Jan, I think you need to ask a different question. You'd need to evaluate the maturity of the organisation as a customer-centered marketing organisation.
Evaluating "CRM culture" is akin to evaluation the organisation "publicity culture" -- the kinds of ad they do doesn't really help, unless you have the marketing framework they are using. Good luck.

  Mary Grace Mabunga
Student (MBA), United Kingdom

On How to Assess the Level of CRM Maturity?

Hello Curtis, I believe the organisation's culture (...)

Start a new topic


More on Customer Relationship Management:
Special Interest Group

Do you have a keen interest in Customer Relationship Management? Become our SIG Leader

Customer Relationship Management
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 19-1-2022. All names of their owners.