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Tool to assess CRM maturity?
Curtis
Hi, I am looking for a good tool to assess the level of CRM maturity of a medium-size (for profit) organization. It has to deal with CRM strategy, CRM culture, organization, marketing, various CRM software / systems, etc. Who has something to help me further and is willing to share this? (...) Read more? Sign up for free
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CRM maturity
Jan W. Rietdijk You could analyze the maturity on diverse aspects like motivation, behaviour, management, embedding, direction.
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CRM Maturity Evaluation
Will Hello Jan, I think you need to ask a different question. You'd need to evaluate the maturity of the organisation as a customer-centered marketing organisation.
Evaluating "CRM culture" is akin to evaluation the organisation "publicity culture" -- the kinds of ad they do doesn't really help, unless you have the marketing framework they are using. Good luck.
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