Tool to assess CRM maturity?

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Tool to assess CRM maturity?
Curtis, USA
Hi, I am looking for a good tool to assess the level of CRM maturity of a medium-size (for profit) organization. It has to deal with CRM strategy, CRM culture, organization, marketing, various CRM software / systems, etc. Who has something to help me further and is willing to share this?

CRM maturity
Jan W. Rietdijk, Netherlands
You could analyze the maturity on diverse aspects like motivation, behaviour, management, embedding, direction.

CRM Maturity Evaluation
Will, Australia
Hello Jan, I think you need to ask a different question. You'd need to evaluate the maturity of the organisation as a customer-centered marketing organisation.
Evaluating "CRM culture" is akin to evaluation the organisation "publicity culture" -- the kinds of ad they do doesn't really help, unless you have the marketing framework they are using. Good luck.

On How to Assess the Level of CRM Maturity?
Mary Grace Mabunga, Student (MBA), United Kingdom
Hello Curtis, I believe the organisation's culture which should be clearly identified in the mission and vision will help you to create a successful CRM strategy and tools.
How the organisation understands CRM greatly affects its success.
As for the tools software/system can be customised according to your physical/virtual touchpoint specifics. CRM systems are supposed to increase sales, employees and customers easy access to information thus increasing performance level and customer satisfaction.
Also, CRM system should help you identify valuable and potential customers which will in turn help you to draw a specific marketing strategy.


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