Tool to assess CRM maturity?

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Curtis

Tool to assess CRM maturity?

Hi, I am looking for a good tool to assess the level of CRM maturity of a medium-size (for profit) organization. It has to deal with CRM strategy, CRM culture, organization, marketing, various CRM software / systems, etc. Who has something to help me further and is willing to share this?

  Jan W. Rietdijk
 

CRM maturity

You could analyze the maturity on diverse aspects like motivation, behaviour, management, embedding, direction.

  Will
 

CRM Maturity Evaluation

Hello Jan, I think you need to ask a different question. You'd need to evaluate the maturity of the organisation as a customer-centered marketing organisation.
Evaluating "CRM culture" is akin to evaluation the organisation "publicity culture" -- the kinds of ad they do doesn't really help, unless you have the marketing framework they are using. Good luck.

  Mary Grace Mabunga
Student (MBA), United Kingdom
 

On How to Assess the Level of CRM Maturity?

Hello Curtis, I believe the organisation's culture (...)

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