|
Curtis, USA
|
Tool to assess CRM maturity?
Hi, I am looking for a good tool to assess the level of CRM maturity of a medium-size (for profit) organization. It has to deal with CRM strategy, CRM culture, organization, marketing, various CRM software / systems, etc. Who has something to help me further and is willing to share this?
X
Welcome to the Customer Relationship Management forum. The topic being discussed here is: "Tool to assess CRM maturity?".
Will you join us? It's free.
Log in
| |
|
Jan W. Rietdijk, Netherlands
|
|
CRM maturity
You could analyze the maturity on diverse aspects like motivation, behaviour, management, embedding, direction.
|
| |
|
Will, Australia
|
|
CRM Maturity Evaluation
Hello Jan, I think you need to ask a different question. You'd need to evaluate the maturity of the organisation as a customer-centered marketing organisation.
Evaluating "CRM culture" is akin to evaluation the organisation "publicity culture" -- the kinds of ad they do doesn't really help, unless you have the marketing framework they are using. Good luck.
|
| |
|
Mary Grace Mabunga
Student (MBA), United Kingdom
|
|
On How to Assess the Level of CRM Maturity?
Hello Curtis, I believe the organisation's culture which should be clearly identified in the mission and vision will hel...
|
|
Log in
