ROI of Loyalty Programs

Loyalty Programs
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Jack Cuddy, United States

ROI of Loyalty Programs

A comparison of sales between regular customers and loyalty customers will provide a variance. If the value of this variance exceeds the resources expended on the loyalty program there is a positive Return on Investment on the loyalty program (project).
The caveat is that the loyalty program must be given time enough for the repeat customers to demonstrate their loyalty.

 

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