Measuring Loyalty Programs in Mktg Comm


 
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Measuring Loyalty Programs in Mktg Comm
DWA, Student (University), United Kingdom, Member
If we propose a loyalty program for an online electronics store. A program that has soft and hard benefits, how does one measure a loyalty program through ROI? I have to justify this with case studies or academic journals. Any help would be appreciated....Sign up
 

   
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