What is Customer Loyalty?

Customer Loyalty is About Emotions
Georges Van Cauwenbergh, Management Consultant, Ireland
Trust and believe in your products and services is partially true. The customer is happy to purchase over and over again because he/she believes that the experience in doing so will satisfy the need(s) but more importantly all the emotions that go with such transactions are positive for the customer.
A company that fails to realize the importance of the above will soon see it reflected in their balance sheet.. If you want to find out the reality of this statement, go out there an make sure that you do the opposite of what I suggest i.e. make sure that you create bad experiences for your customers, and see where that leads you after a few months when you recount you customers and check your balance sheet.

What Customer Loyalty Is..
Oluwakemi Olorunkosebi, Student (Other), United Kingdom
1. For Organization: Gaining customer loyalty is a deliberate effort made by every organisation.
2. For Customer: To a client, loyalty is a response to the stimulus of satisfaction over a period of time. A customer cannot tell the exact date or time he or she became loyal to an organisation. It is an unplanned behaviour.