What is Customer Loyalty?

Customer Loyalty
Knowledge Center

Best Practices

Sign up

Uwa. Omoregha

What is Customer Loyalty?

Customer loyalty is when a customer can ignore competition because of his trust and belief in your products/services.

  Georges Van Cauwenbergh
Management Consultant, Ireland

Customer Loyalty is About Emotions

Trust and believe in your products and services is partially true. The customer is happy to purchase over and over again because he/she believes that the experience in doing so will satisfy the need(s) but more importantly all the emotions that go with such transactions are positive for the customer.
A company that fails to realize the importance of the above will soon see it reflected in their balance sheet.. If you want to find out the reality of this statement, go out there an make sure that you do the opposite of what I suggest i.e. make sure that you create bad experiences for your customers, and see where that leads you after a few months when you recount you customers and check your balance sheet.

  Oluwakemi Olorunkosebi
Student (Other), United Kingdom

What Customer Loyalty Is..

1. For Organization: Gaining customer loyalty is a (...)

Participate and leave a comment
Exchanging your ideas stimulates your personal and professional development. And you can help other people! More info.

Start a new forum topic


More on Customer Loyalty
Customer Loyalty is Created via Total Value Chain
How can Employee Retention Help to Build Customer Loyalty?
How Manufacturers can create Smart Products to Enhance Customer Loyalty
🔥Keeping Existing Customers is NOT Always Better than Acquiring New Ones!
Using Multi-Item Measurement Scales in Marketing Research
Attitudinal and Behavioral Loyalty
Compulsory Customer Loyalty in a Monopoly
Loyalty Situation May Change Quickly!
What is a Typical Skill Set or Profile of Customer Retention (Call Center) Reps?
Don't Assume your Customers are Loyal
Customer Loyalty is Individual
Customer Loyalty by Providing a Complete Integrated Solution
Service Loyalty Versus Product Loyalty
The Value of Customer Retention
Customer Loyalty is Hard to Earn
Customer Loyalty is the Life Blood of Organization
Keep Customer Loyalty During a Long Period
No Idea What is Meant by Customer Loyalty
Best Practices
Paradigm Shift - Consumers
Marketing and Customer Loyality
When to Establish a Business Relationship?
Customer Loyalty in Consumer Durable Products
Customer Loyalty in Monopoly
What is Customer Loyalty?
Calculating the Benefits of Keeping Customers
Customer Satisfaction = Customer Loyalty?
Special Interest Group

Are you interested in Customer Loyalty? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Customer Loyalty
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 16-6-2021. All names of their owners.