The Value of Customer Retention


 
Customer Loyalty > Forum > The Value of Customer Retention

The Value of Customer Retention
Bernadette, Sales, Kenya, Member
Most firms believe that customer satisfaction and customer loyalty helps them to retain their customers. The cost of a retained customer is less than the cost of attracting a new one.
I believe that any firm should have more retained customers than new customers to be profitable. This is so because the cost of gaining new ones is normally higher than the profits of the retained customers....Sign up
 

 
Balance Between Customer Acquisition and Customer Retention
Erika Jones, Business Consultant, United Kingdom, Member
In any type of business, you have to make a balance between customer acquisition and customer retention.
Customer acquisition means to gain a new...Sign up
 

 
The Value of Customer Retention
Jaap de Jonge, Editor, Netherlands
@Bernadette: you write: "... The cost of gaining new ones is NORMALLY higher than the profits of the retained customers." I agree to some extent, howe...Sign up 9-5-2019
 

   
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