Customer Loyalty by Providing a Complete Integrated Solution

Customer Loyalty
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Pankaj Patel

Customer Loyalty by Providing a Complete Integrated Solution

I work in a support organization of a well-known IT company. We believe customer loyalty is created by providing what the customer needs and that also should be a complete package. Customers will stick with a company which provides a complete integrated solution for any business need they want to resolve. One big challenge for the company is to be number 1 in relevant field to get enough customer confidence to justify buying the total solution from a single vendor. If your customer doesn't have this confidence in you, this method might not work.

  John Troughton
Sustainable Business Management, Australia

Providing What the Customer Needs

In the old days, providing what the customer needs was enough (that includes the complete package). In 2010, the company has to ensure the wellbeing of the customer; that the product or service satisfies the health, knowledge, relationship, material and financial requirements.

  Avinash Tavares
Management Consultant, India

Customer Loyalty = Employee Loyalty

Customers will only be loyal to an organisation if (...)

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