No Idea What is Meant by Customer Loyalty


 
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No Idea What is Meant by Customer Loyalty
Alpin McGregor, freeelance, United Kingdom, Member
In recent months I have had several experiences when dealing with businesses, in particular financial institutions, where I am beginning to question whether senior management has any idea what is meant by customer loyalty and how it is fostered by those at the bottom of the organisation. If senior managers cannot communicate properly about how customers are to be dealt with then they should not be surprised if the organisation loses customers. It doesn't help to get rid of the individual on the switchboard of telesales as the root problem with upper management is still in place....Sign up
 

 
Senior Managers and Customer Loyalty
Balachandran Nair, Bank Official, India, Member
When senior management or the CEO of a company is provoked into addressing customer complaints directly, it's time to call it a day. Customer dissatis...Sign up
 

 
Customer Loyalty
Ann Maree Sathasivam
How does the "appropriate" way of dealing with customers translated by executives to those working on the front line. People in high place who choose ...Sign up
 

 
Middle Layer of Management Removed
Laurie Vogt
The drive for profits has resulted in the removal of the middle layer of management in most companies. It looks great on the operating statements, but...Sign up
 

 
Understanding of Customer Loyalty
Bala Subramanian, MD, United Kingdom, Member
I fully agree with Alpin McGregor. In his comment senior management is not having any idea of what customer loyalty means and increase the customer re...Sign up
 

 
 


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