How Manufacturers can create Smart Products to Enhance Customer Loyalty

Customer Loyalty
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Eugene James
Manager, Switzerland
Smart technology can provide manufacturers with opportunities to enhance their customers' experience by integrating solutions related to troubleshooting on the one hand and optimizing performance on the other hand. Smart technology is attractive for end-users for the interactivity and feedback it creates between product, user and service provider. The underlying principle consists of virtual communication via sensors integrated into the product that are activated when operated. In such a way, information about the usage of products by end-users is gathered directly by manufacturers. From a strategic point of view, this enables manufacturers to compete with retailers and the owners of technology platforms, who have dominated the battle for customer loyalty until so far. Retailers thrive for instance with the use of loyalty cards, which facilitate gathering customer data while enabling targeted discount campaigns. Online platforms such as Amazon benefit from smart technology in (...) Read more? Sign up for free

 

More on Customer Loyalty
Summary
Forum
Customer Loyalty is Created via Total Value Chain
How can Employee Retention Help to Build Customer Loyalty?
How Manufacturers can create Smart Products to Enhance Customer Loyalty
🔥Keeping Existing Customers is NOT Always Better than Acquiring New Ones!
Using Multi-Item Measurement Scales in Marketing Research
Attitudinal and Behavioral Loyalty
Compulsory Customer Loyalty in a Monopoly
Loyalty Situation May Change Quickly!
What is a Typical Skill Set or Profile of Customer Retention (Call Center) Reps?
Don't Assume your Customers are Loyal
Customer Loyalty is Individual
Customer Loyalty by Providing a Complete Integrated Solution
Service Loyalty Versus Product Loyalty
The Value of Customer Retention
Customer Loyalty is Hard to Earn
Customer Loyalty is the Life Blood of Organization
Keep Customer Loyalty During a Long Period
No Idea What is Meant by Customer Loyalty
Best Practices
Paradigm Shift - Consumers
Marketing and Customer Loyality
When to Establish a Business Relationship?
Customer Loyalty in Consumer Durable Products
Customer Loyalty in Monopoly
What is Customer Loyalty?
Calculating the Benefits of Keeping Customers
Customer Satisfaction = Customer Loyalty?
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