Customer Loyalty Depends on Education of Customer
Adebolu Obawole, Manager, Nigeria
For me, customer loyalty can be correlated with customer education
in respect of the product as well as the customer education in respect of his/her literacy level generally.
In a highly literate society, I believe customer education in respect of the product will determine loyalty more than within a less literate society. In such highly literate environment, advertisements could make more impact when compared to a less literate society.
Here cultural values of a product communicated through traditionally established institutions could make more impact in building customer loyalty.