Customer Loyalty is Individual

Customer Loyalty
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Mrs. Josephine Idele
Partner, Nigeria
Customer loyalty is all about individual feelings. One person may feel good about a product or service, another may be offended by the attitude of the front desk personnel. Some other persons may prefer a product or service due to advertisement luring while others may not. So, customer loyalty to me is an individual thing. I may be loyal to a brand or service due to the feelings and sentiments I attached to it or as a result of the high quality of service or product. (...) Read more? Sign up for free

  Yasir Ali khan
Student (University), Pakistan
 

Customer Loyalty is Personal

Loyalty has a link with the nature of a person. If a person naturally shows loyalty in their behavior then definitely (s)he will show loyalty for buying and selling of goods or services. It is based on recent research.

  Adebolu Obawole
Manager, Nigeria
 

Customer Loyalty Depends on Education of Customer

For me, customer loyalty can be correlated with customer education in respect of the product as well as the customer education in respect of his/her literacy level generally.
In a highly literate society, I believe customer education in respect of the product will determine loyalty more than within a less literate society. In such highly literate environment, advertisements could make more impact when compared to a less literate society.
Here cultural values of a product communicated through traditionally established institutions could make more impact in building customer loyalty.

 

More on Customer Loyalty
Summary
Forum
Customer Loyalty is Created via Total Value Chain
How can Employee Retention Help to Build Customer Loyalty?
How Manufacturers can create Smart Products to Enhance Customer Loyalty
🔥Keeping Existing Customers is NOT Always Better than Acquiring New Ones!
Using Multi-Item Measurement Scales in Marketing Research
Attitudinal and Behavioral Loyalty
Compulsory Customer Loyalty in a Monopoly
Loyalty Situation May Change Quickly!
What is a Typical Skill Set or Profile of Customer Retention (Call Center) Reps?
Don't Assume your Customers are Loyal
Customer Loyalty is Individual
Customer Loyalty by Providing a Complete Integrated Solution
Service Loyalty Versus Product Loyalty
The Value of Customer Retention
Customer Loyalty is Hard to Earn
Customer Loyalty is the Life Blood of Organization
Keep Customer Loyalty During a Long Period
No Idea What is Meant by Customer Loyalty
Best Practices
Paradigm Shift - Consumers
Marketing and Customer Loyality
When to Establish a Business Relationship?
Customer Loyalty in Consumer Durable Products
Customer Loyalty in Monopoly
What is Customer Loyalty?
Calculating the Benefits of Keeping Customers
Customer Satisfaction = Customer Loyalty?
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