Compulsory Customer Loyalty in a Monopoly

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Customer Loyalty > Forum > Compulsory Customer Loyalty in a Monopoly

Compulsory Customer Loyalty in a Monopoly
george amissah, Consultant, Nigeria, Member
In monopoly, there is usually no true customer loyalty. This is because the customer has no alternative, even if the customer is not satisfied with the service/product.
What is termed "loyalty" because of repeat purchases in such situation is at best a compulsory, false loyalty.
 

 
Customer Loyalty in a Monopoly
D P BABU, Strategy Consultant, India, Member
Customer loyal in monopoly can get a break through by way of sensitization of supremacy of customer retention.
 

 
Sensitization of Supremacy of Customer Retention
Anonymous
@D P BABU: Could you please explain a bit further what you mean by "sensitization of supremacy of customer retention"? Thank you.
 

     
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