Compulsory Customer Loyalty in a Monopoly

Customer Loyalty
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george amissah
Consultant, Nigeria
In monopoly, there is usually no true customer loyalty. This is because the customer has no alternative, even if the customer is not satisfied with the service/product. What is termed "loyalty" because of repeat purchases in such situation is at best a compulsory, false loyalty. (...) Read more? Sign up for free

  D P BABU
Strategy Consultant, India
 

Customer Loyalty in a Monopoly

Customer loyal in monopoly can get a break through by way of sensitization of supremacy of customer retention.

  Anonymous
 

Sensitization of Supremacy of Customer Retention

@D P BABU: Could you please explain a bit further what you mean by "sensitization of supremacy of customer retention"? Thank you.

 

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