Calculating the Benefits of Keeping Customers

Customer Loyalty
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Customer Loyalty > Best Practices > Calculating the Benefits of Keeping Customers

Calculating the Benefits of Keeping Customers
Hello all, I have a question which repeatedly pops up: where to invest your money: keeping customers or buying customers. Measuring buying customer is easy. But how do we measure the benefit of customer retention (not just the save desk)? How to measure the lesser churn because of an activity on (part of) the customer base? My feeling is that because keeping is difficult to measure (how can you proof that x customers stayed with your company rather than leaving as a result of your action) that most of funds typically, depending on markets, is spend on new sales. Any help please? (...) Read more? Sign up for free

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  Customers Keeping or Buying
Ahmed N. Qeshta
  I invest my money in keeping my customers because the cost of buying customer are 25 times higher than keeping a customer.

  My Customers Do Not Need Me
Larry S King
  It has been my experience that companies and/or company executives oft times forget who made them successful in their respective businesses.
Customer loyalty goes hand in hand with customer service. Sad to say this important aspect of business is rapidly disappearing in the US, not just in large companies but also in the mom and pop businesses as well.
I learned a long, long time ago that my customers do not need me exactly... I need them and I go out of my way to treat customers with the respect and care that they deserve.

  Not All Customers are Worth Keeping
Ethan Durda, Consultant, United States, Member

  Calculating the Benefits: Lifetime Value
Prashant Choudhari, United Arab Emirates, Member

  Customer Lifetime Value / Lifetime Value
Jaap de Jonge, Editor, Netherlands

  Calculating Loyalty
Mrinal Ghosh, Business Consultant, India, Member

  Calculating CLV: Recommended Reading
Marcel Wiedenbrugge, Consultant, Netherlands, Member

  Loyalty Cards May Help
Joseph , Director, Malta, Member

  Losing an Customer is Losing Double
Magesh Kumar, Student (MBA), India, Member

  Calculating Customer Loyalty
S Guin, Presales, India, Member

  Customer Loyalty helps to Survive Hars Times
Sindiso Coleman Dumulomo Tshuma, Manager, Zimbabwe, Member

  Customer Loyalty
Joseph , Director, Malta, Member

  Customer Value or Loyalty

  Customer Loyalty Measurement
Marcel Wiedenbrugge, Consultant, Netherlands, Member

  Customer Retention is Most Important to Make New Customer
MD Hafeez Ahmed, Consultant, India, Member

  Definition of Customer Loyalty
Tleli Makhetha

  Customer is Always Loyal
Rajesh Sharma, Professor, Nepal, Member

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Customer Loyalty
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