Calculating the Benefits of Keeping Customers

12manage is looking for students / contributors...


 
Customer Loyalty > Best Practices Premium

Calculating the Benefits of Keeping Customers
Heins
Hello all, I have a question which repeatedly pops up: where to invest your money: keeping customers or buying customers.
Measuring buying customer is easy. But how do we measure the benefit of customer retention (not just the save desk)? How to measure the lesser churn because of an activity on (part of) the customer base?
My feeling is that because keeping is difficult to measure (how can you proof that x customers stayed with your company rather than leaving as a result of your action) that most of funds typically, depending on markets, is spend on new sales.
Any help please?
 

 
Customers Keeping or BuyingSign up
Ahmed N. Qeshta
I invest my money in keeping my customers because ...
 

 
My Customers Do Not Need MeSign up
Larry S King, Member
It has been my experience that companies and/or co...
 

 
Not All Customers are Worth KeepingSign up
Ethan Durda, Member
In general keeping customers (and happy ones at...
 

 
Measuring the Benefit of Customer RetentionSign up
Andy Mellor
I work in a small co. Providing technical industri...
 

 
Calculating the Benefits: Lifetime ValueSign up
Prashant Choudhari, Member
It's been proven across industries that acquiring ...
 

 
Difficult to Measure the Benefits of LoyaltySign up
Niraj Kumbhat
Customers are having many options available nowada...
 

 
Customer Lifetime Value / Lifetime ValueSign up
Jaap de Jonge, Editor
I think Prashant is pointing in a valuable directi...
 

 
Calculating LoyaltySign up
Mrinal Ghosh, Member
Loyalty can be calculated based on 3 metrics
 

 
Calculating CLV: Recommended ReadingSign up
Marcel Wiedenbrugge, Member
To Heins: finding a right balance is always the tr...
 

 
Loyalty Cards May HelpSign up
Joseph , Member
Such measurements are never easy because they are ...
 

 
Losing an Customer is Losing DoubleSign up
Magesh Kumar, Member
To editor, I don't exactly know how to calculate C...
 

 
Calculating Customer LoyaltySign up
S Guin, Member
I completely agree with mr. Ghosh on this, assumin...
 

 
Customer Loyalty helps to Survive Hars TimesSign up
Sindiso Coleman Dumulomo Tshuma, Member
Customer loyalty is very important to the well bei...
 

 
Customer LoyaltySign up
Joseph , Member
One must not forget to mention the importance o...
 

 
Customer Value or LoyaltySign up
Nagaraj.B.R
The contents are good and very responsive. But the...
 

 
Customer Loyalty MeasurementSign up
Marcel Wiedenbrugge, Member
To Nagaraj: I think that the answer to this questi...
 

 
Customer Retention is Most Important to Make New CustomerSign up
MD Hafeez Ahmed, Member
I am working on a special project of customer rete...
 

 
Definition of Customer LoyaltySign up
Tleli Makhetha, Member
Marcel is correct, the answer is a little more inv...
 

 
Customer is Always LoyalSign up
Rajesh Sharma, Member
It like believing the enemy. I.e. the customer wil...
 

 
 

  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader

You here


More on Customer Loyalty
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 21-8-2018. All names of their owners.