Calculating the Benefits of Keeping Customers

Customer Loyalty
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Customer Loyalty > Best Practices > Calculating the Benefits of Keeping Customers

Calculating the Benefits of Keeping Customers
Heins
Hello all, I have a question which repeatedly pops up: where to invest your money: keeping customers or buying customers. Measuring buying customer is easy. But how do we measure the benefit of customer retention (not just the save desk)? How to measure the lesser churn because of an activity on (part of) the customer base? My feeling is that because keeping is difficult to measure (how can you proof that x customers stayed with your company rather than leaving as a result of your action) that most of funds typically, depending on markets, is spend on new sales. Any help please? (...) Read more? Sign up for free

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  Customers Keeping or Buying
Ahmed N. Qeshta
  I invest my money in keeping my customers because the cost of buying customer are 25 times higher than keeping a customer.

  My Customers Do Not Need Me
Larry S King
  It has been my experience that companies and/or company executives oft times forget who made them successful in their respective businesses.
Customer loyalty goes hand in hand with customer service. Sad to say this important aspect of business is rapidly disappearing in the US, not just in large companies but also in the mom and pop businesses as well.
I learned a long, long time ago that my customers do not need me exactly... I need them and I go out of my way to treat customers with the respect and care that they deserve.

  Not All Customers are Worth Keeping
Ethan Durda, Consultant, United States, Member
  (...)


  Calculating the Benefits: Lifetime Value
Prashant Choudhari, United Arab Emirates, Member
  (...)


  Customer Lifetime Value / Lifetime Value
Jaap de Jonge, Editor, Netherlands
  (...)

  Calculating Loyalty
Mrinal Ghosh, Business Consultant, India, Member
  (...)

  Calculating CLV: Recommended Reading
Marcel Wiedenbrugge, Consultant, Netherlands, Member
  (...)

  Loyalty Cards May Help
Joseph , Director, Malta, Member
  (...)

  Losing an Customer is Losing Double
Magesh Kumar, Student (MBA), India, Member
  (...)

  Calculating Customer Loyalty
S Guin, Presales, India, Member
  (...)

  Customer Loyalty helps to Survive Hars Times
Sindiso Coleman Dumulomo Tshuma, Manager, Zimbabwe, Member
  (...)

  Customer Loyalty
Joseph , Director, Malta, Member
  (...)

  Customer Value or Loyalty
Nagaraj.B.R
  (...)

  Customer Loyalty Measurement
Marcel Wiedenbrugge, Consultant, Netherlands, Member
  (...)

  Customer Retention is Most Important to Make New Customer
MD Hafeez Ahmed, Consultant, India, Member
  (...)

  Definition of Customer Loyalty
Tleli Makhetha
  (...)

  Customer is Always Loyal
Rajesh Sharma, Professor, Nepal, Member
  (...)

   
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Customer Loyalty
Summary
Forum
How Manufacturers can create Smart Products to Enhance Customer Loyalty
🔥Keeping Existing Customers is NOT Always Better than Acquiring New Ones!
Using Multi-Item Measurement Scales in Marketing Research
Best Practices
🥇Paradigm Shift - Consumers
🥈Marketing and Customer Loyality
🥉When to Establish a Business Relationship?
Customer Loyalty in Consumer Durable Products
Customer Loyalty in Monopoly
What is Customer Loyalty?
Calculating the Benefits of Keeping Customers
Customer Satisfaction = Customer Loyalty?
Customer Loyalty is Created via Total Value Chain
How can Employee Retention Help to Build Customer Loyalty?
Attitudinal and Behavioral Loyalty
Compulsory Customer Loyalty in a Monopoly
Loyalty Situation May Change Quickly!
What is a Typical Skill Set or Profile of Customer Retention (Call Center) Reps?
Don't Assume your Customers are Loyal
Customer Loyalty is Individual
Customer Loyalty by Providing a Complete Integrated Solution
Service Loyalty Versus Product Loyalty
The Value of Customer Retention
Customer Loyalty is Hard to Earn
Customer Loyalty is the Life Blood of Organization
Keep Customer Loyalty During a Long Period
No Idea What is Meant by Customer Loyalty


Customer Loyalty
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