Service Loyalty Versus Product Loyalty

			
			              Customer Loyalty > Forum > Service Loyalty Versus Product Loyalty
			            
			              Service Loyalty Versus Product Loyalty
george amissah, Consultant, Nigeria, Member
Can we differentiate loyalty for services and loyalty for products? Has there been any research to differentiate them?
			            
			                  			Customer Loyality is About Building Relationships

															Susan Kates, Student (MBA), Canada, Member
In the service business customer loyalty is about building relationships. That is how to convert potential buyers to loyal customers.
			                  		
			                  			Service Loyalty Versus Product Loyalty

															george amissah, Consultant, Nigeria, Member
Yes. Service loyalty is about building a relationship as the characters of inseperability and intangibility of services make thew relationship very relevant in the marketing of services. What of products and good loyalty? Can we say the same thing?
			                  		
			                  			Difference Between Loyal for Services and Products

															D P BABU, Strategy Consultant, India, Member
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			                  			Good Loyalty for Products

															ika sari, Student (University), Indonesia, Member
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	                            Customer Loyalty
	                          
	                                Summary
	                                ForumMarketing and Customer Loyality
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