Service Loyalty Versus Product Loyalty

Customer Loyalty
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george amissah
Consultant, Nigeria

Service Loyalty Versus Product Loyalty

Can we differentiate loyalty for services and loyalty for products? Has there been any research to differentiate them?

  Susan Kates
Student (MBA), Canada

Customer Loyality is About Building Relationships

In the service business customer loyalty is about building relationships. That is how to convert potential buyers to loyal customers.

  george amissah
Consultant, Nigeria

Service Loyalty Versus Product Loyalty

Yes. Service loyalty is about building a relationship as the characters of inseperability and intangibility of services make thew relationship very relevant in the marketing of services. What of products and good loyalty? Can we say the same thing?

Strategy Consultant, India

Difference Between Loyal for Services and Products

Loyalty is the degree of satisfaction at which customers continue to consume products or services. However, the human element of loyalty should rather be seen from excellent after sales services than merely from having purchased a product not supported by after sales service.

  ika sari
Student (University), Indonesia

Good Loyalty for Products

I think when customers are loyal to a product, it' (...)

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