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Service Loyalty Versus Product Loyalty
george amissah, Consultant, Nigeria
Can we differentiate loyalty for services and loyalty for products? Has there been any research to differentiate them?
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Service Loyalty Versus Product Loyaltygeorge amissah, Consultant, Nigeria Yes. Service loyalty is about building a relationship as the characters of inseperability and intangibility of services make thew relationship very relevant in the marketing of services. What of products and good loyalty? Can we say the same thing? |
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Difference Between Loyal for Services and ProductsD P BABU, Other, India Loyalty is the degree of satisfaction at which customers continue to consume products or services. However, the human element of loyalty should rather be seen from excellent after sales services than merely from having purchased a product not supported by after sales service. |
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Good Loyalty for Productsika sari, Student (University), Indonesia I think when customers are loyal to a product, it's only because they feel a 'click' to the product quality. So that even though they don't like the place, store, or the service, they will still come for the product. |
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