Paradigm Shift - Consumers

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Customer Loyalty > Best Practices > Paradigm Shift - Consumers

Paradigm Shift - Consumers
Sergio Leite, Analyst, Brazil, Member
Customers are increasingly demanding, less loyal and ephemeral. I am convinced that the speed and mass of information also generated the speed with which consumers began to change habits, brands and preferences, in turn directly related to the emergence of numerous management techniques in place, whatever the field of knowledge, all at the bottom looking for the most appropriate means to gain or keep market. Even the core competences of a firm will not be able to keep it in business for long. Maybe the best positions in the future market will be occupied by those companies that best relate to the consumer. Then we will need to study behavior and changes in consumer motivation, when goods and services will be more and more customised. My thought is that increasingly companies must be capable to quickly adapt, not to customers' intrinsic preferences, but to their temporary motivations. (...) Read more? Sign up for free

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Customer Loyalty
Summary
Forum
How Manufacturers can create Smart Products to Enhance Customer Loyalty
🔥Keeping Existing Customers is NOT Always Better than Acquiring New Ones!
Using Multi-Item Measurement Scales in Marketing Research
Best Practices
Paradigm Shift - Consumers
🥈Marketing and Customer Loyality
🥉When to Establish a Business Relationship?
Customer Loyalty in Consumer Durable Products
Customer Loyalty in Monopoly
What is Customer Loyalty?
Calculating the Benefits of Keeping Customers
Customer Satisfaction = Customer Loyalty?
Customer Loyalty is Created via Total Value Chain
How can Employee Retention Help to Build Customer Loyalty?
Attitudinal and Behavioral Loyalty
Compulsory Customer Loyalty in a Monopoly
Loyalty Situation May Change Quickly!
What is a Typical Skill Set or Profile of Customer Retention (Call Center) Reps?
Don't Assume your Customers are Loyal
Customer Loyalty is Individual
Customer Loyalty by Providing a Complete Integrated Solution
Service Loyalty Versus Product Loyalty
The Value of Customer Retention
Customer Loyalty is Hard to Earn
Customer Loyalty is the Life Blood of Organization
Keep Customer Loyalty During a Long Period
No Idea What is Meant by Customer Loyalty


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