What is Customer Lifetime Value (CLV)?

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What is Customer Lifetime Value (CLV)?
John Nash, Manager, United Kingdom, Member
Does anyone know a reference to the fist (or seminal) paper where CLV was defined - (MBA dissertation!). Also if anyone has a list of the main academics in this area it would help my literature review. Thanks....Sign up

Customer Life Time Value
Arslan, Member
I need a description of customer life time value also. Thanks....Sign up



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