What is Customer Lifetime Value (CLV)?


 
Customer Loyalty > Best Practices Log in

What is Customer Lifetime Value (CLV)?
John Nash, Manager, United Kingdom, Member
Does anyone know a reference to the fist (or seminal) paper where CLV was defined - (MBA dissertation!). Also if anyone has a list of the main academics in this area it would help my literature review. Thanks....Sign up
 

 
Customer Life Time Value
Arslan, Member
I need a description of customer life time value also. Thanks....Sign up
 

 



















 


Special Interest Group Leader

Customer Loyalty
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 10-12-2018. All names of their owners.