Customer Satisfaction = Customer Loyalty?


 
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Customer Satisfaction = Customer Loyalty?
MaryEllen Lindemann, Business Consultant, United States, Member
Having been on the "front lines" of customer service/management for many years, it has been my experience that although a satisfied customer can become a loyal customer, many times that situation has more to do with how happy the customer is with the service given rather than the product that is being sold. In effect, a customer may stay with you even if the product is not up to par simply because they were extremely happy with the service they received. How can that be translated and measured as customer retention?...Sign up
 

 
Consistent Service + Product Quality = Customer Loyalty
KISHORE SINGH
Consistent Service + Product Quality = Customer Loyalty
Customer' intent for repurchase or repeat visits is a step / zone. Just before converting...Sign up
 

 
Customer Satisfaction
Emiel Veenstra, Business Consultant, Netherlands, Member
I like the customer satisfaction model from Kano very much. What you describe as taking fo...Sign up
 

 
Retaining Customer Loyalty
NOR HAZIAH, Malaysia, Member
Customer loyalty is a product of customer satisfaction, as mentioned. It must be earned. Honesty in advertising any new product is a must, in which th...Sign up
 

 
Customer Loyalty is NOT a Result of Customer Satisfaction
Tim Boone, Management Consultant, United States, Member
Customer loyalty results from the margin between what customers expect and what they perceive they have received. Satisfaction is getting what you exp...Sign up
 

 
 


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