Customer Loyalty is Hard to Earn

Customer Loyalty
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John Nobel
Management Consultant, Australia
I reckon the best thing you can hope for is a regular refresh of your product/ services, and repeat purchase because of good customer satisfaction... Loyalty must be earned. (...) Read more? Sign up for free

  Luis Morales
Teacher, Mexico
 

How to Earn the Loyalty?

Loyalty must be earned... Of course, but how can that be done? Maybe surprising the customer continuously with the best service or giving them an added value they never hope for?

  Vijeshh
India
 

Customer Loyalty can not be Guarenteed

Customer loyalty is something which no company can guarantee. Even after exceeding their expectations, this no where guarantees that the customer will be loyal.
I believe, it's the rapport, the relationship you maintain with the customer makes them loyal. If there is any breach in the contract of the relationship then the customer reacts.

 

More on Customer Loyalty
Summary
Forum
Customer Loyalty is Created via Total Value Chain
How can Employee Retention Help to Build Customer Loyalty?
How Manufacturers can create Smart Products to Enhance Customer Loyalty
🔥Keeping Existing Customers is NOT Always Better than Acquiring New Ones!
Using Multi-Item Measurement Scales in Marketing Research
Attitudinal and Behavioral Loyalty
Compulsory Customer Loyalty in a Monopoly
Loyalty Situation May Change Quickly!
What is a Typical Skill Set or Profile of Customer Retention (Call Center) Reps?
Don't Assume your Customers are Loyal
Customer Loyalty is Individual
Customer Loyalty by Providing a Complete Integrated Solution
Service Loyalty Versus Product Loyalty
The Value of Customer Retention
Customer Loyalty is Hard to Earn
Customer Loyalty is the Life Blood of Organization
Keep Customer Loyalty During a Long Period
No Idea What is Meant by Customer Loyalty
Best Practices
Paradigm Shift - Consumers
Marketing and Customer Loyality
When to Establish a Business Relationship?
Customer Loyalty in Consumer Durable Products
Customer Loyalty in Monopoly
What is Customer Loyalty?
Calculating the Benefits of Keeping Customers
Customer Satisfaction = Customer Loyalty?
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