Don't Assume your Customers are Loyal

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Customer Loyalty > Forum > Don't Assume your Customers are Loyal

Don't Assume your Customers are Loyal
Bernadette, Sales, Kenya, Member
For customer loyalty to be successful, marketing/customer oriented executives are needed who know what customer retention is all about.
From my current study, very few research papers have been done on customer retention and most businesses tend to ignore it.
Also they assume that their customers will automatically be loyal. Not in today's competitive world we leave in!
 

 
Your Customers are not Loyal Automatically
Anonymous
Obviously agree Bernadette that customers are not loyal by default...
Can you tell a little more about the study on customer retention you did?
 

     
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