Integrated Marketing and Cross-Functional Teams

 
Cross-Functional Teams > Forum > Integrated Marketing and Cross-Functional Teams

Integrated Marketing and Cross-Functional Teams
Kingsley Ayivi, Management Consultant, Ghana, Member
When a cross functional team is considered, the company could sometimes also practice an integrated marketing philosophy: departments within the company work hand in hand - no specialization....Sign up
 

 
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Felix C. Poudeu, Management Consultant, Germany, Member
Dear Mr. Kingsley, I agree with you that cross-functional team model (CFT model) can drive to integrated marketing philosophy and that department with...Sign up
 

     
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