Integrated Marketing Might Be a Feasible Alternative

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Integrated Marketing Might Be a Feasible Alternative
Kingsley Ayivi, Management Consultant, Ghana, Member
When a cross functional team is considered, the company could sometimes also practice an integrated marketing philosophy: departments within the company work hand in hand - no specialization....Register

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Felix C. Poudeu, Management Consultant, Germany, Member
Dear Mr. Kingsley, I agree with you that cross-functional team model (CFT model) can drive to integrated marketing philosophy and that department with...



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