The company is exposed during its activities to a set of conflicts with its stakeholders, and it is necessary for the company to manage any conflict arising according to its interests. Therefore, public relations officials have to develop communication strategies and processes to influence the course of the conflict according to the interests of their company. This intentional effect is called "strategic conflict management".
(Strategic / Organizational) Conflict Management Definition
Conflict management is the process by which a positive change in behavior is brought to prevent, lessen and end an arising conflict with another party through a specific approach of dealing with the causes, symptoms, dynamics, transformation, containment, settlement and resolution.
The Conflict Management Lifecycle. Phases
The conflict management life cycle shows the general form of how a strategic organizational conflict should be managed. It can be divided into four basic phases. However, in act (...) Read more? Sign up for free