In a short article about crisis management in the media William Essex also stresses how important it is to win the race to disclosure. And he also gives some rules: 1. Be first to issue information on the crisis. 2. Regularly, frequently, issue updated information on the crisis and on the status of the company’s crisis-management operation. 3. All available information should be disclosed; the presumption should be in favour of disclosure. 4. Ignorance should be disclosed. “As yet we have no information on … ” is an acceptable formulation in this context, subject to later provision of the lacking information.
5. Accuracy is an absolute priority, even though comprehensiveness is not. (...) Read more? Sign up for free