Why is Business / Corporate Sustainability Important?

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Why is Business / Corporate Sustainability Important?
K.Narayana Moorthy, Member
Managing businesses in a sustainable way is playing a major role in:
1. SOCIETY - to address the social conditions that affect us all, including poverty, violence, injustice, education and public health;
2. ECONOMY - to help the people and organizations meet their economic needs;
3. ENVIRONMENT - to protect and restore the natural resources
4. CULTURE - to protect and value the culttural diversities of communities.
But unfortunately, the business world with its highly competitive activities has increasingly gotten involved with the Get-Rich-Quick fever. This is bad.
To make the management of businesses more meaningful and successful, a massive sustainability goals in terms of:
- to be supplied 100% by renewable energy
- to create zero waste
- to sell products hat sustain people and the environment
is really important.

Why CS is Crucial
Reasons why CS is crucial:
A. To continue to improve company performance.
B. To be able to stand the pressure imposed by rivals in the market.
C. To explore new ways of doing things (the business).
D. To align company's business strategy and operations with the actual challenges of the macro environment.
E. To increase the company's market share.



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