Sustainability is a Pipe Dream


 
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Sustainability is a Pipe Dream
Jeff Washburn, Strategy Consultant, United States

There is no such thing as sustainable. Maintenance of something always requires energy input whether it's actual energy like electricity, management effort, money or other resources. It's a pipe dream (Editor: ~an unattainable or fanciful hope or scheme) not unlike the perpetual motion machine.
It's not even a useful organizing metaphor. 3-10-2017
 

 
Corporate Sustainability is Needed to Prepare for the Future
Molokanova, Professor, Ukraine
Nobody will deny that it is necessary to prepare for future changes? Sustainable development is, first of all, the ability to quickly adapt to changes in external conditions. 4-10-2017
 

 
Sustainability Pipe Dream
Jeff Washburn, Strategy Consultant, United States
@Molokanova: "Nobody will deny that it is necessary to prepare for future changes." Individuals are pretty good at this. That organizations are terrible at it is evident from human history. Where is the Medo-Persian Empire? The Greek or Roman? Where is Polaroid and many others? Cities are littered with empty buildings, warehouses, and factories. The one ingredient that people and organizations need to sustain themselves is liberty. The one thing governments are prepared to provide is the antithesis of liberty, and that is law and regulations (the removal of liberty).
One thing that people have difficulty dealing with is ambiguity. Technical leaders will not acknowledge it. People attempt to cooperate and some collaborate in order to cope with ambiguity. Less than 2% see ambiguity as an advantage. That implies that more than 98% of people have difficulty recognizing conditions that will end the organization. 4-10-2017
 

 
Sustainability and Coue's Law of Reversed Effort
Jeff Washburn, Strategy Consultant, United States
Let me come at this from a different direction - specifically Coue's Law. French psychologist Émile Coué said: “When the imagination and will power are in conflict, are antagonistic, it is always the imagination which wins, without any exception”. In other words: our unconscious mind wins over our conscious mind.
Sustainability exists in will power space. I can see nothing in the movement which excites imagination. Growing things excites imagination. Doing things never done before appeals to the imagination. Imposing will power results in using negative imagination to escape it. Only liberty sustains the positive application of imagination. 5-10-2017
 

 
 

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