Sustainability is a Pipe Dream


 
Corporate Sustainability > Forum

Sustainability is a Pipe Dream
Jeff Washburn, Strategy Consultant, United States, Member
There is no such thing as sustainable. Maintenance of something always requires energy input whether it's actual energy like electricity, management effort, money or other resources. It's a pipe dream (Editor: ~an unattainable or fanciful hope or scheme) not unlike the perpetual motion machine.
It's not even a useful organizing metaphor....Sign up
 

 
Corporate Sustainability is Needed to Prepare for the Future
Molokanova, Professor, Ukraine, Member
Nobody will deny that it is necessary to prepare for future changes? Sustainable development is, first of all, the ability to quickly adapt to changes...Sign up
 

 
Sustainability Pipe Dream
Jeff Washburn, Strategy Consultant, United States, Member
@Molokanova: "Nobody will deny that it is necessary to prepare for future changes." Individuals are pretty good at ...Sign up
 

 
Sustainability and Coue's Law of Reversed Effort
Jeff Washburn, Strategy Consultant, United States, Member
Let me come at this from a different direction - specifically Coue's Law. French psychologist Émile Coué said: “When the imagination and will power ar...Sign up
 

 
CSR is Completely New and Very Exciting!
Liz Christou, Manager, United Kingdom, Member
@Jeff Washburn: In reply to your first point - Sustainability isn't about not using any energy ever, it's about usin...Sign up
 

   

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