Why Does CSR Attract Customers?

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Why Does CSR Attract Customers?
Anneke Zwart, Moderator
Hughes (2017) mentions several reasons why focusing on sustainability and tackling social issues will expand your customer base:
  1. RATIONAL VS. EMOTIONAL: Even if many people believe to base there decisions on rationality, most choices (by consumers) are led by emotions. Customers are searching for emotional connection and a feel-good experience with buying products. Therefore, organizations should invest in programs that tackle social or environmental sustainability issues to create customer affinity/loyalty.
  2. CAUSE-BASED SPENDING: Some people make purchasing decisions...



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