10 Ways to Become a Socially Responsible Organization
Anneke Zwart, Student (University), Netherlands, Moderator
Newlands (2017) sums up ten points helping firms to become more socially responsible, leading to longer-term relationships with increasingly responsible customers:
- DEVELOP A SOCIAL MISSION: next to an organizationís mission and vision statement, establishing a social mission that clearly explains in what ways your organization contributes to the community or society.
- REALISTIC GOALS: after having developed a social mission, setting realistic and measurable goals helps you to clarify how you are going to achieve the social mission that was developed. The objectives should point to an immediate issue within the community, present a solution with already existing resources, and make people aware of the issue.
- EDUCATE WORKERS: this point is about involving your employees in the developed social mission; make them understand the issues that your organization finds so important.
- ESTABLISH AN IN-HOUSE SOCIAL RESPONSIBILITY TEAM: such a ...