10 Ways to Become a Socially Responsible Organization
Anneke Zwart, Student (University), Netherlands, Moderator
Newlands (2017) sums up ten points helping firms to become more socially responsible, leading to longer-term relationships with increasingly responsible customers:
⇒ What is your view on these ten points? Are we missing any?
- DEVELOP A SOCIAL MISSION: next to an organization’s mission and vision statement, establishing a social mission that clearly explains in what ways your organization contributes to the community or society.
- REALISTIC GOALS: after having developed a social mission, setting realistic and measurable goals helps you to clarify how you are going to achieve the social mission that was developed. The objectives should point to an immediate issue within the community, present a solution with already existing resources, and make people aware of the issue.
- EDUCATE WORKERS: this point is about involving your employees in the developed social mission; make them understand the issues that your organization finds so important.
- ESTABLISH AN IN-HOUSE SOCIAL RESPONSIBILITY TEAM: such a corporate sustainability committee can spend the necessary time on developing crowdfunding/crowdsourcing ideas.
- FOCUS YOUR DONATIONS: Donating money or resources properly is especially important for small enterprises such as startups, because they are often limited in the amount of resources they can free for donations.
- SUPPORT VOLUNTEERISM: Volunteering can strengthen employee bonding while simultaneously contributing to the social good.
- INTERNAL SOCIAL CONSCIOUSNESS: Although social responsibility is often associated with the external ‘society’, building a social responsible organizations internally – by following ethical labor practices – is just as important. It is important to value the work of your employees; offer your employees opportunities to develop both personal and professional; and develop an environment in which your employees can flourish.
- ENVIRONMENTAL SUSTAINABILITY: Sustainability has to do with social, but just as much with environmental issues. Therefore it is necessary to take action to reduce your environmental impact. Energy-efficient policies, digitalization, recycling programs are examples of actions that can be taken in the light of environmental sustainability. See also How to Design and Build Sustainable Supply Chains.
- PARTNERING WITH COMPATIBLE COMPANIES: collaborating with companies that have the same mentality helps you create new funds. Besides, the impact you can make together will probably be bigger in comparison with acting on your own.
- LASTING EFFORT: social consciousness should not be regarded as a one-time event. In order to make a real difference, it is necessary to integrate you social/sustainability goals into the strategy of your organization (see also shared value).
Source: Newlands, Murray (2017) “10 Ways to Make your Business more Socially Responsible” Entrepreneur .