Why Should Firms Invest Strategically in Sustainability?

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Why Should Firms Invest Strategically in Sustainability?
Anneke Zwart, Student (University), Netherlands, Moderator
Businesses are increasingly implementing sustainability in their operations. However, executives often remain reluctant to put sustainability at the heart of their business strategy, mainly because the business case for sustainable business can still not be made according to them. In other words, they believe that the costs of doing business in a sustainable way outweigh the benefits of doing it.
However, integrated sustainability efforts can create a positive impact on organizational performance. Whelan and Fink (2017) aim to support the business case for sustainability by drawing up following list of reasons to invest strategically in sustainability:

Sustainability Management is Key for Corporate Existence
D P BABU, Strategy Consultant, India, Member
Sustainability safeguards corporate existence from potential threats in the overall business environment by way of strategic investments to improve st...Sign up

Why Strategic Sustainability
Greg Johnson, Coach, United States, Premium Member
I agree with each of the six (6) reasons for investing strategically in sustainability. Through my executive leadership work I encourage total integra...Sign up

Investing in Sustainability for TBL
Dr. Vishal Dilip Chavan, Professor, India, Member
Sustainability is investing today for future to address the Triple Bottom Line (TBL)...Sign up

Why Should Non-profit Organizations Invest Strategically in Sustainability?
JWendy Darquee, Project Manager, United States, Member
It's agreed that the six points highlighted are good for the profit sector.
However, in the non-profit sector sustainability is threatened each t...Sign up

Partnerships between Businesses and NGO's in Strategic Sustainability
Francis Joseph, United Kingdom, Member
I welcome the term "Strategic Sustainability". The ability to maintain sustainability development and progression of a developmental trend of such act...Sign up

Sustainability or Sustainable Business?
Ronald Ainsbury, Teacher, United Kingdom, Member
Maybe the term sustainability is alien to good business? Sustainability - that's a government's job, or maybe an NGO's? Being a sustainable business -...Sign up

Social Responsibility and Sustainability
alfredo menendez, Lecturer, Spain, Member
It's a matter of words.
Sustainability or sustainable development means ensuring the needs of the present without compromising the needs of futur...Sign up

Corporate Sustainability Includes Environmental and Social Responsibility
Jaap de Jonge, CEO, Netherlands, Editor
@Alfredo menendez: Indeed, that's why our Summary (of corpor...Sign up

Sustainable Capitalism
Nick Shepherd
Great discussion and some well thought through ideas and suggestions. I agree with Ronald Ainsbury (UK) about the broad based desire for business to b...Sign up

Embedded Sustainability
Tanja de Jonge, Director, Netherlands, Member
How sustainable is sustainability when it is only a strategic approach that lacks an ethical base in which shared believes, values and goals of an org...Sign up

Invest in Knowledge and Incorporate this in Organization's Philosophy
Abb Soma, Analyst, Trinidad and Tobago, Member
@Dr. Vishal Dilip Chavan: I agree with you that what is sustainable now may not be sustainable in the future. And t...Sign up

It's Time for Actioning Sustainability
Maurice Hogarth, Consultant, United Kingdom, Member
Do we do what is right or do we ignore the consequences of our actions, in hopes of a magic wand later? How will we account to our descendants for our...Sign up


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