Interconnection between CSR and Innovation


 
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Interconnection between CSR and Innovation
Alena, Student (University), Russian Federation

Hello! I'm working on a Master's thesis within which now planning a research guidelines on the interconnection between CSR and Innovation.
I would be glad to have an opportunity to get your feedback on this topic.
In particular, right now I need to allocate points (identify weight, depending on importance) among supposed basis elements (internal-focused only) of sustainable development. These are defined as follows:

1. ECONOMIC PILLAR (10 points overall):
Mitigating risks,
Income increasing,
Cost reduction,
Competitive advantage,
Contribution to industry goals achievement,
Contribution to company goals achievement.

2. SOCIAL PILLAR (10 points overall):
Mitigating risks,
Competitive advantage,
Contribution to industry goals achievement,
Contribution to company goals achievement,
Interrelation with key stakeholders,
Contribution to positive reputation,
Philanthropy,
Additional value creation.

3. ECOLOGICAL PILLAR (10 points overall):
Waste and energy reduction,
Resource-saving,
Mitigating risks,
Competitive advantage,
Contribution to industry goals achievement,
Contribution to company goals achievement.

The ratings can be of any weight depending on priority and importance. The higher importance - the heavier its weight.
If you have another vision of an internal basis of sustainable development, please, I would like to know it.
This rating will significantly help me to reveal the most sustainable-oriented practices within my research object - CSR function of a Russian corporation (rail transport).
I would like to thank you in advance. Your opinion is very important in terms of my research and personal knowledge :).
 

 















 

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