How to Improve Popularity of Remanufactured Products?
Stefka Nenkova, Student (University), Netherlands, Member
Remanufacturing refers to the “process of disassembling, cleaning, inspecting, repairing, replacing, and reassembling the components of a part or product to like-new condition
” (Thorn and Rogerson, 2002). It is important to make the distinction between remanufacturing on one hand and repair or reuse on the other.
Remanufacturing reduces waste and has a positive impact on the environment. But customers are still reluctant to buy remanufactured products unless their price is lower than for new ones.
REASONS FOR RELUCTANCE
As pointed out by Harms and Linton (2015) the reasons for reluctance of customers to buy remanufactured products could be found in:
- The perceived products’ lower levels of functionality, because of their re-manufactured content (Hamzaoui Essoussi and Linton 2010; Guide and Li 2010; Durif et al. 2012),
- Their low seller reputation (Subramanian and Subramanian 2012),
- Consumers’ low tolerance of ambiguity (Hazen (...) Read more? Sign up for free
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