How to Improve Popularity of Remanufactured Products?

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Stefka Nenkova
Student (University), Netherlands
DEFINITION Remanufacturing refers to the “process of disassembling, cleaning, inspecting, repairing, replacing, and reassembling the components of a part or product to like-new condition” (Thorn and Rogerson, 2002). It is important to make the distinction between remanufacturing on one hand and repair or reuse on the other. Remanufacturing reduces waste and has a positive impact on the environment. But customers are still reluctant to buy remanufactured products unless their price is lower than for new ones. REASONS FOR RELUCTANCE As pointed out by Harms and Linton (2015) the reasons for reluctance of customers to buy remanufactured products could be found in: The perceived products’ lower levels of functionality, because of their re-manufactured content (Hamzaoui Essoussi and Linton 2010; Guide and Li 2010; Durif et al. 2012), Their low seller reputation (Subramanian and Subramanian 2012), Consumers’ low tolerance of ambiguity (Hazen et al. 2012), and the D (...) Read more? Sign up for free

  Jesus Cedeno
Business School Marketer, Puerto Rico
 

Example of Marketing 3.0 (Kotler)

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  Peter Desmond
Business Consultant, United Kingdom
 

Remanufacturing is Part of Circular Economy

Thank you Stefka for a stimulating article. Remanu (...)

  Deepak Agnihotri
Consultant, India
 

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  SATISH PANDE
Business Consultant, India
 

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  Papantonopoulos Panos
Business Consultant, Greece
 

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  Boers
 

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  Mehdi Gharbi
Belgium
 

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  Norman Dragt
Netherlands
 

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  Barney Wade Howard
Manager, United States
 

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  melchiorre calabrese
Manager, Italy
 

How to Improve Popularity of Remanufactured Products

The reasons for the reluctance to use "regenerated (...)

  Stefka Nenkova
Student (University), Netherlands
 

Thank You for your Comments

Thank you all very much for your input and comment (...)

  Peter Bergstroem
Sweden
 

Some Points on Remanufactured Products

Very interesting subject and it certainly is worth (...)

  Norman Dragt
Netherlands
 

Remanufacturing is not the Total Answer

@Peter Bergstroem: You are right to state that it (...)

 

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