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How to Improve Popularity of Remanufactured Products?
Stefka Nenkova, Student (University), Netherlands, Premium Member
DEFINITION
Remanufacturing refers to the “process of disassembling, cleaning, inspecting, repairing, replacing, and reassembling the components of a part or product to like-new condition” (Thorn and Rogerson, 2002). It is important to make the distinction between remanufacturing on one hand and repair or reuse on the other.
Remanufacturing reduces waste and has a positive impact on the environment. But customers are still reluctant to buy remanufactured products unless their price is lower than for new ones.
REASONS FOR RELUCTANCE
As pointed out by Harms and Linton (2015) the reasons for reluctance of customers to buy remanufactured products could be found in:
- The perceived products’ lower levels of functionality, because of their re-manufactured content (Hamzaoui Essoussi and Linton 2010; Guide and Li 2010; Durif et al. 2012),
- Their low seller reputation (Subramanian and Subramanian 2012),
- Consume...
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Example of Marketing 3.0 (Kotler)
Jesus Cedeno, Business School Marketer, Puerto Rico, Member Excellent article. Currently I work on a cellphone store, and everyday refurbished articles arrive. Customer expectations are totally negative, but wi... |
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Remanufacturing is Part of Circular Economy
Peter Desmond, Business Consultant, United Kingdom, Member Thank you Stefka for a stimulating article. Remanufacturing is an integral part of a subject I am working on - the circular economy. Certification is ... |
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Selling Remanufactured, Refurbished Products
Deepak Agnihotri, Consultant, India, Member Apart from the price, both seller reputation and seller identity are significant attributes that a buyer would consider.
In addition to th... |
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Re-manufacturing is Recycling
SATISH PANDE, Business Consultant, India, Member Excellent topic, the culture of using and then throwing away products is a result of spare money in hand and goods being used as a status symbol. Also... |
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Remanufacturing, Recycling
Papantonopoulos Panos, Business Consultant, Greece, Member Whether I buy a brand-new cartridge, a new PC, or something else, it usually comes with a guarantee. In fact in the case of cartridges very often they... |
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Re-manufactering ⇒ Upcycling!
Boers, Member Great (!) Topic!
We should name it 'UPCYCLING' instead of re-manufacturing... It sounds better and consumers will be more willing to buy it.... |
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Refurbishment in the New Economy
Mehdi Gharbi, Belgium, Member Thank you for this article. Very good synthesis of this market reality.
In terms of the environment, it allows to reduce waste generation and Ear... |
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All in But with Some Trepidation
Barney Wade Howard, Manager, United States, Member This type of production is not only intelligent, but necessary.
My parents grew up during the Great Depression. In these days, you just didn't th... |
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Thank You for your Comments
Stefka Nenkova, Student (University), Netherlands, Premium Member Thank you all very much for your input and comments. It turned into an interesting discussion. Every comment is useful.... |
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Some Points on Remanufactured Products
Peter Bergstroem, Sweden, Member Very interesting subject and it certainly is worth exploring.
A problem with remanufactured products is that every product has a lifespan and old... |
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Special Interest Group Leader
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Corporate Sustainability
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