How to Improve Popularity of Remanufactured Products?

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DEFINITION Remanufacturing refers to the “process of disassembling, cleaning, inspecting, repairing, replacing, and reassembling the components of a part or product to like-new condition” (Thorn and Rogerson, 2002). It is important to make the distinction between remanufacturing on one hand and repair or reuse on the other. Remanufacturing reduces waste and has a positive impact on the environment. But customers are still reluctant to buy remanufactured products unless their price is lower than for new ones. REASONS FOR RELUCTANCE As pointed out by Harms and Linton (2015) the reasons for reluctance of customers to buy remanufactured products could be found in:

• The perceived products’ lower levels of functionality, because of their re-manufactured content (Hamzaoui Essoussi and Linton 2010; Guide and Li 2010; Durif et al. 2012),
• Their low seller reputation (Subramanian and Subramanian 2012),
• Consumers’ low tolerance of ambiguity (Hazen (...) Read more? Sign up for free
  

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		Jesus Cedeno, Business School Marketer, Puerto Rico
	Example of Marketing 3.0 (Kotler) Excellent article. Currently I work on a cellphone (...)

		Peter Desmond, Business Consultant, United Kingdom
	Remanufacturing is Part of Circular Economy Thank you Stefka for a stimulating article. Remanu (...)

		Deepak Agnihotri, Consultant, India
	Selling Remanufactured, Refurbished Products Apart from the price, both seller reputation and s (...)

		SATISH PANDE, Business Consultant, India
	Re-manufacturing is Recycling Excellent topic, the culture of using and then thr (...)

		Papantonopoulos Panos, Business Consultant, Greece
	Remanufacturing, Recycling Whether I buy a brand-new cartridge, a new PC, or (...)

		Boers
	Re-manufactering ⇒ Upcycling! Great (!) Topic! We should name it 'UPCYCLING' in (...)

		Mehdi Gharbi, Belgium
	Refurbishment in the New Economy Thank you for this article. Very good synthesis of (...)

		Norman Dragt, Netherlands
	Theory of Planned Behavior You could take a look at the to try to understand (...)

		Barney Wade Howard, Manager, United States
	All in But with Some Trepidation This type of production is not only intelligent, b (...)

		melchiorre calabrese, Manager, Italy
	How to Improve Popularity of Remanufactured Products The reasons for the reluctance to use "regenerated (...)

		Stefka Nenkova, Student (University), Netherlands
	Thank You for your Comments Thank you all very much for your input and comment (...)

		Peter Bergstroem, Sweden
	Some Points on Remanufactured Products Very interesting subject and it certainly is worth (...)

		Norman Dragt, Netherlands
	Remanufacturing is not the Total Answer @: You are right to state that it all starts with (...)