How to Improve Popularity of Remanufactured Products?

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Corporate Sustainability > Best Practices > How to Improve Popularity of Remanufactured Products?

How to Improve Popularity of Remanufactured Products?
Stefka Nenkova, Student (University), Netherlands, Premium Member
DEFINITION
Remanufacturing refers to the “process of disassembling, cleaning, inspecting, repairing, replacing, and reassembling the components of a part or product to like-new condition” (Thorn and Rogerson, 2002). It is important to make the distinction between remanufacturing on one hand and repair or reuse on the other.
Remanufacturing reduces waste and has a positive impact on the environment. But customers are still reluctant to buy remanufactured products unless their price is lower than for new ones.

REASONS FOR RELUCTANCE
As pointed out by Harms and Linton (2015) the reasons for reluctance of customers to buy remanufactured products could be found in:
  • The perceived products’ lower levels of functionality, because of their re-manufactured content (Hamzaoui Essoussi and Linton 2010; Guide and Li 2010; Durif et al. 2012),
  • Their low seller reputation (Subramanian and Subramanian 2012),
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Remanufacturing, Recycling
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Refurbishment in the New Economy
Mehdi Gharbi, Belgium, Member
 

 
Theory of Planned Behavior
Norman Dragt, Netherlands, Member
 

 
All in But with Some Trepidation
Barney Wade Howard, Manager, United States, Member
 

 
How to Improve Popularity of Remanufactured Products
melchiorre calabrese, Manager, Italy, Member
 

 
Thank You for your Comments
Stefka Nenkova, Student (University), Netherlands, Premium Member
 

 
Some Points on Remanufactured Products
Peter Bergstroem, Sweden, Member
 

 
Remanufacturing is not the Total Answer
Norman Dragt, Netherlands, Member
 

     

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