How to Improve Popularity of Remanufactured Products?

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DEFINITION Remanufacturing refers to the “process of disassembling, cleaning, inspecting, repairing, replacing, and reassembling the components of a part or product to like-new condition” (Thorn and Rogerson, 2002). It is important to make the distinction between remanufacturing on one hand and repair or reuse on the other. Remanufacturing reduces waste and has a positive impact on the environment. But customers are still reluctant to buy remanufactured products unless their price is lower than for new ones. REASONS FOR RELUCTANCE As pointed out by Harms and Linton (2015) the reasons for reluctance of customers to buy remanufactured products could be found in:

• The perceived products’ lower levels of functionality, because of their re-manufactured content (Hamzaoui Essoussi and Linton 2010; Guide and Li 2010; Durif et al. 2012),
• Their low seller reputation (Subramanian and Subramanian 2012),
• Consumers’ low tolerance of ambiguity (Hazen (...) Read more? Sign up for free
  

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		Example of Marketing 3.0 (Kotler) Jesus Cedeno, Business School Marketer, Puerto Rico, Member
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		Remanufacturing is Part of Circular Economy Peter Desmond, Business Consultant, United Kingdom, Member
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		Selling Remanufactured, Refurbished Products Deepak Agnihotri, Consultant, India, Member
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		Re-manufacturing is Recycling SATISH PANDE, Business Consultant, India, Member
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		Remanufacturing, Recycling Papantonopoulos Panos, Business Consultant, Greece, Member
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		Re-manufactering ⇒ Upcycling! Boers, Member
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		Refurbishment in the New Economy Mehdi Gharbi, Belgium, Member
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		Theory of Planned Behavior Norman Dragt, Netherlands, Member
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		All in But with Some Trepidation Barney Wade Howard, Manager, United States, Member
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		How to Improve Popularity of Remanufactured Products melchiorre calabrese, Manager, Italy, Member
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		Thank You for your Comments Stefka Nenkova, Student (University), Netherlands, Member
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		Some Points on Remanufactured Products Peter Bergstroem, Sweden, Member
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		Remanufacturing is not the Total Answer Norman Dragt, Netherlands, Member
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