How to Improve Popularity of Remanufactured Products?

Corporate Sustainability
Knowledge Center

 

Next Topic

Corporate Sustainability > Best Practices > How to Improve Popularity of Remanufactured Products?

How to Improve Popularity of Remanufactured Products?
Stefka Nenkova, Student (University), Netherlands, Premium Member
DEFINITION Remanufacturing refers to the “process of disassembling, cleaning, inspecting, repairing, replacing, and reassembling the components of a part or product to like-new condition” (Thorn and Rogerson, 2002). It is important to make the distinction between remanufacturing on one hand and repair or reuse on the other. Remanufacturing reduces waste and has a positive impact on the environment. But customers are still reluctant to buy remanufactured products unless their price is lower than for new ones. REASONS FOR RELUCTANCE As pointed out by Harms and Linton (2015) the reasons for reluctance of customers to buy remanufactured products could be found in:
  • The perceived products’ lower levels of functionality, because of their re-manufactured content (Hamzaoui Essoussi and Linton 2010; Guide and Li 2010; Durif et al. 2012),
  • Their low seller reputation (Subramanian and Subramanian 2012),
  • Consumers’ low tolerance of ambiguity (Hazen (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Example of Marketing 3.0 (Kotler)
Jesus Cedeno, Business School Marketer, Puerto Rico, Member
(...)
 

 
Remanufacturing is Part of Circular Economy
Peter Desmond, Business Consultant, United Kingdom, Member
(...)
 

 
Selling Remanufactured, Refurbished Products
Deepak Agnihotri, Consultant, India, Member
(...)
 

 
Re-manufacturing is Recycling
SATISH PANDE, Business Consultant, India, Member
(...)
 

 
Remanufacturing, Recycling
Papantonopoulos Panos, Business Consultant, Greece, Member
(...)
 

 
Re-manufactering ⇒ Upcycling!
Boers, Member
(...)
 

 
Refurbishment in the New Economy
Mehdi Gharbi, Belgium, Member
(...)
 

 
Theory of Planned Behavior
Norman Dragt, Netherlands, Member
(...)
 

 
All in But with Some Trepidation
Barney Wade Howard, Manager, United States, Member
(...)
 

 
How to Improve Popularity of Remanufactured Products
melchiorre calabrese, Manager, Italy, Member
(...)
 

 
Thank You for your Comments
Stefka Nenkova, Student (University), Netherlands, Premium Member
(...)
 

 
Some Points on Remanufactured Products
Peter Bergstroem, Sweden, Member
(...)
 

 
Remanufacturing is not the Total Answer
Norman Dragt, Netherlands, Member
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


Corporate Sustainability
Summary
Forum
Best Practices


Corporate Sustainability
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.3 - Last updated: 19-1-2020. All names ™ of their owners.