Every Cent of Earning is not the Holy Grail
Dr. Matthias Fertig, Manager, Germany, Member
A facet of sustainability, in my understanding, is the wisdom to recognize and the energy to enforce superior interests which are not directly related to the success or failure of an endeavor in order to mitigate the loss of 'available power' in the economic system by using resources. The term 'available power' is the amount of resources in the ecosystem, available to conduct future projects.
The quality of sustainability management is then measured by the amount of 'available power' which is liberated, preserved or consumed by an endeavor. An economic system which has a positive balance, by executing a majority of projects with proper sustainability management, will provide a growing pool of energy (like a fertile terrain) for upcoming innovation. An economic system with a neutral or negative balance cannot grow effectively in an ecosystem with limited resources.
But how to act and decide sustainable?
First, in my opinion, it needs to be recognized that not every cent o...