Reasons for Sustainability Innovation

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Reasons for Sustainability Innovation
Anneke Zwart, Moderator
A lot of attention has been paid to sustainability over the last decade. In an article, Schaltegger and M. Wagner try to clarify when sustainable entrepreneurship emerges (what TRIGGERS it) and when innovations for sustainability will be made (FUNDAMENTAL REASONS).

According to the authors a number of factors can trigger the decision of an organization to get engaged in SI. Examples of such triggers for Sustainability Innovation (SI) are:
A. Changes in policy regulation
B. Management changes
C. Activity changes of crucial stakeholders.

But underlying such immediate triggers, there are 3 general or fundamental reasons for SI that have to do with the private benefit of an investment (reducing costs) versus its social benefits (benefits related to life quality, well-being and health).
1. The positive private benefit of an innovation exceeds the negative social effects. Higher positive benefits means a higher potential of a ce...

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