The Effect the Increasing Rate of Change is Having on Corporate Sustainability

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Corporate Sustainability > Forum > The Effect the Increasing Rate of Change is Having on Corporate Sustainability

The Effect the Increasing Rate of Change is Having on Corporate Sustainability
Ted Garrison, Management Consultant, United States, Member
The problem is corporate sustainability is becoming harder and harder - if not impossible. Rita Gunther McGrath has just written a great book titled, "The End of Competitive Advantage". With the rapidly changing world companies need to be able to change and adapt on an ongoing basis. She refers to this as transient competitive advantage. This expands on the ideas but forth by Clayton Christensen and his disruptive innovation concepts. Both talk about the idea that stability may be the riskiest of all approaches. Companies that don't constantly adapt will perish. In part new ideas or products are copied faster and faster - so it's impossible to sustain an advantage with them - you must keep changing.
 

 
Changing the Business Environment
Andrew Blaine, Business Consultant, South Africa, Member
 

 
Change and Corporate Sustainability
Ted Garrison, Management Consultant, United States, Member
 

     

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