You the Head of an Organization are the Driver and Shall Drive
Javier Elenes, Business Consultant, Mexico
You, the head of an organization are the driver... so you have to drive. Building the corporate abilities to respond, in order to comply with corporate social economic responsabilities creating value for all stakeholders, customers. shareholders, personnel and society in general. What are your key questions?
1. Are you creating value to the customer?
(Better than your Competitor
2. Are you creating economic value?
(to give a reasonable, return on investment to your shareholders, to pay an above-market salary to your personnel and to pay taxes on time in order to pay services received from society).
3. Are you creating human value?
(internally providing a job to your personnel as a mean to growth, and externally taking care of the ecological environment where your customer lives).