Four Stages of CSR-implementation (Martinuzzi and Krumay)

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Corporate Responsibility > Forum > Four Stages of CSR-implementation (Martinuzzi and Krumay) Four Stages of CSR-implementation (Martinuzzi and Krumay) Anneke Zwart, Student (University), Netherlands, Member Martinuzzi and Krumay (2013) mention four stages of Corporate Social Responsibility implementation. Each of these stages reflects a business operation in which CSR can be integrated. The 4 CSR stages are ranked on the effect on competitiveness that each kind of CSR-implementation has: the first stage has the smallest impact and the last stage has the biggest impact on the of an organization: 1. Project-oriented CSR: Organizations can approach CSR by starting projects which are socially and environmentally responsible. The aim is to “do good” and set up projects in order to achieve their goals. Projects typically do not affect the whole organization, but only the project. Furthermore, they often have a short or limited duration and in bad times most companies will cancel these kinds of activities quickly. 2. Quality-oriented CSR: This stage integrates CSR in an organization’s quality management system. This stage is somewhat more powerful than the first stage because quality-oriented (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   4 Stages of Corporate Social Responsibility by Martinuzzi and Krumay Jaap de Jonge, Management Consultant, Netherlands (...)     Analysis of 4 Stages of CSR JOSEPH SOLA ONIFADE, Manager, Nigeria, Member (...)     Start CSR with Limited Scale and Focus Tom Wilson, HR Consultant, United States, Premium Member (...)     4 Stages of CSR Implementation Ajaya Shankar Gupta Ainapur, Management Consultant, India, Member (...)     4 Stages of CSR Implementation in NGOs Johnny Michael Tan, Management Consultant, Malaysia, Member (...)     Assessment of the Russian CSR Situation Sergey Pavlov, Director, Russian Federation, Member (...)     Corporate Social Responsibility Awareness kvssiyer, Consultant, India, Member (...)     Corporate Responsibility Maturity Stages Mathew Paul (...)     Strategic Corporate Social Responsibility Ismael Bena - MBA, Management Consultant, Netherlands, Member (...)     Corporate Responsibility Development Cycle? zandisile Ntlube (...)     6 Global Responsibilities De Monte, Canada, Member (...)     CSR Implementation and Meaning Ismael Bena - MBA, Management Consultant, Netherlands, Member (...)     Transformational CSR ISAAC BARASA BATOYA, Kenya, Member (...)     5th Wave High Performance is a 21st Century Reality of Transformation Tom Wilson, HR Consultant, United States, Premium Member (...)     Transformational CSR - Joint Efforts of Industry and Government Suman Rao, Turnaround Manager, India, Member (...)     4 Stages of Corporate Social Responsibility are not Necessarily Steps Teun Wolters, Professor, Netherlands, Member (...)     Frameworks for Corporate Social Responsibility Ken Sylvester (...)     Transformational CSR should be Driven by the People ISAAC BARASA BATOYA, Kenya, Member (...)     CSR Implementation and Meaning Ismael Bena - MBA, Management Consultant, Netherlands, Member (...)     4 Stages of CSR are not Necessarily Steps Mathew Paul (...)     Involve the Community and the Stakeholders to Select CSR Stage janekariuki, HR Consultant, Kenya, Member (...)     The Geometric Construct for Governance in Relation to CSR, Etc De Monte, Canada, Member (...)     Governance in Relation to CSR Ismael Bena - MBA, Management Consultant, Netherlands, Member (...)     Governance as Solution Tom Wilson, HR Consultant, United States, Premium Member (...)     Governance Requires Corroboration of Values in All for All to Be Consistent Globally De Monte, Canada, Member (...)     We Work Because we are Self-actualizing Creatures Tom Wilson, HR Consultant, United States, Premium Member (...)     Move Governance Forward by Actually Doing It De Monte, Canada, Member (...)     Emergent Strategies Tom Wilson, HR Consultant, United States, Premium Member (...)     Keeping Emergent Strategies Simple, One Human Being at the Time De Monte, Canada, Member (...)     'Umbrella' for Strategic Corporate Social Responsibility melchiorre calabrese, Manager, Italy, Member (...)

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