Four Stages of CSR-implementation (Martinuzzi and Krumay)


 
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Four Stages of CSR-implementation (Martinuzzi and Krumay)
Anneke Zwart, Student (University), Netherlands, Moderator
Martinuzzi and Krumay (2013) mention four stages of Corporate Social Responsibility implementation. Each of these stages reflects a business operation in which CSR can be integrated. The 4 CSR stages are ranked on the effect on competitiveness that each kind of CSR-implementation has: the first stage has the smallest impact and the last stage has the biggest impact on the competitive advantage of an organization:
1. Project-oriented CSR: Organizations can approach CSR by starting projects which are socially and environmentally responsible. The aim is to “do good” and set up projects in order to achieve their goals. Projects typically do not affect the whole organization, but only the project. Furthermore, they often have a short or limited duration and in bad times most companies will cancel these kinds of activities quickly.
 

 
4 Stages of Corporate Social Responsibility by Martinuzzi and Krumay
Jaap de Jonge, CEO, Netherlands, Editor
Thanks for your summary Anneke of this new CSR model. It may prove useful to consider the current and future/desired CSR level of a company.
It's...Sign up
 

 
Analysis of 4 Stages of CSR
JOSEPH SOLA ONIFADE, Manager, Nigeria, Member
Your thoughts on this subject are illuminating. CSR is an important aspect of the working of an organisation that intends to be successful. Let's hope...Sign up
 

 
Start CSR with Limited Scale and Focus
Tom Wilson, HR Consultant, United States, Member
While I stipulate entirely to the 4 stages of CSR, I propose that a project-oriented CSR based on the venture capital process described in the essays ...Sign up
 

 
4 Stages of CSR Implementation
Ajaya Shankar Gupta, Management Consultant, India, Member
Good analysis.
One more analysis is the differentiation of RBB (Responsible Business Behaviour), which means compliance to Statutory & Regulator...Sign up
 

 
4 Stages of CSR Implementation in NGOs
Johnny Michael Tan, Management Consultant, Malaysia, Member
Interestingly, I led a Non-Governmental Organization in a Community Outreach Program this year. The Malaysia Crime Prevention Foundation Penang worked...Sign up
 

 
Assessment of the Russian CSR Situation
Sergey Pavlov, Director, Russian Federation, Member
Good analysis. It is a pity that while in fact true, this is a rare phenomenon in Russia where this is still under development....Sign up
 

 
Corporate Social Responsibility Awareness
kvssiyer, Consultant, India, Member
Corporate social Responsibility has become an indispensable part of the corporations the world over these days. It is an index of the awareness of the...Sign up
 

 
Corporate Responsibility Maturity Stages
Mathew Paul, Manager, India, Member
Thank you Anneke for this summary. All these stages are important as the organization grows. We may start with first stage and end up with the fourth ...Sign up
 

 
Strategic Corporate Social Responsibility
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
Anneke, nice introduction to this CSR implementation model.
Since this framework is aimed to describe the enhancement of competitiveness through ...Sign up
 

 
Corporate Responsibility Development Cycle?
zandisile Ntlube, Project Manager, Member
Thank you Anneke for your summary of this approach on CSR. I am very happy about it as the model can easily be linked to the developmental cycle of bu...Sign up
 

 
6 Global Responsibilities
De Monte, Canada, Member
Running a business/corporation and considering society as a whole is a lofty ideal in a world that even governments struggle to define and do what is ...Sign up
 

 
CSR Implementation and Meaning
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@De Monte: I believe CSR to be a far greater attempt than governance. CSR, i.e. offers greater possibilities to inte...Sign up
 

 
Transformational CSR
ISAAC BARASA BATOYA, Kenya, Member
The fourth stage is the 21st century dream. Governments alone can not be left to solve social issues....Sign up
 

 
5th Wave High Performance is a 21st Century Reality of Transformation
Tom Wilson, HR Consultant, United States, Member
@ISAAC BARASA BATOYA: Isaac, the US Constitution is an instrument of constant transformation: it devises a political...Sign up
 

 
Transformational CSR - Joint Efforts of Industry and Government
Suman Rao, Turnaround Manager, India, Member
I agree Isaac that goverments alone cannot be left to solve social issues. Including industry makes sense.
@De Mont...Sign up
 

 
4 Stages of Corporate Social Responsibility are not Necessarily Steps
Teun Wolters, Professor, Netherlands, Member
I believe the four types of CSR implementation (as mentioned by Anneke) are relevant, but I do not see them as necessary steps in a development. Besid...Sign up
 

 
Frameworks for Corporate Social Responsibility
Ken Sylvester, Professor, United States, Member
I appreciate the Martinuzzi and Krumay framework you have summarized to discuss such a complicated topic. Have they/you considered the role of governm...Sign up
 

 
Transformational CSR should be Driven by the People
ISAAC BARASA BATOYA, Kenya, Member
@Tom Wilson: I totaly agree with you but most government would like to implement what its citizens treasure most. If...Sign up
 

 
CSR Implementation and Meaning
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@Suman Rao: In regard to TBL being idealistic; are not all paradigm shifts perceived idealistic from inception (e.g....Sign up
 

 
4 Stages of CSR are not Necessarily Steps
Mathew Paul, Manager, India, Member
@Teun Wolters: Anneke does not say that these are necessary steps. It depends upon the organisation how you want to ...Sign up
 

 
Involve the Community and the Stakeholders to Select CSR Stage
janekariuki, HR Consultant, Kenya, Member
Understanding the importance of CSR for every bussiness organization, it's amazing that sometimes organizations don't involve the community nor their ...Sign up
 

 
The Geometric Construct for Governance in Relation to CSR, Etc
De Monte, Canada, Member
@Ismael Bena - MBA: We have no corroborated / agreed to / consented definition of governance by either of our selves...Sign up
 

 
Governance in Relation to CSR
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@De Monte: Dear De Monte, on balance of the substantial evidence and academic researches in this field, I have to di...Sign up
 

 
Governance as Solution
Tom Wilson, HR Consultant, United States, Member
@Ismael Bena - MBA: In the exchange between you and De Monte, the conversation seems to have strayed from the direct...Sign up
 

 
Governance Requires Corroboration of Values in All for All to Be Consistent Globally
De Monte, Canada, Member
@Ismael Bena - MBA: Corroboration is the the first point of communication to have something in common to talk about....Sign up
 

 
We Work Because we are Self-actualizing Creatures
Tom Wilson, HR Consultant, United States, Member
@De Monte: CSR is, in no small degree a process of the communication arising from the corroboration of values implic...Sign up
 

 
Move Governance Forward by Actually Doing It
De Monte, Canada, Member
@Tom Wilson: Thinking global is by this forum. My political parties have been locally advised accordingly already. W...Sign up
 

 
Emergent Strategies
Tom Wilson, HR Consultant, United States, Member
@De Monte: My original response (i.e., Start CSR with limited scale and focus), tends to reflect the Henry Mintzberg...Sign up
 

 
Keeping Emergent Strategies Simple, One Human Being at the Time
De Monte, Canada, Member
@Tom Wilson: Your sympathetic perception means I have reached you. Sharing the dissatisfaction means we have somethi...Sign up
 

 
'Umbrella' for Strategic Corporate Social Responsibility
melchiorre calabrese, Manager, Italy, Member
I have always considered that the four phases of CSR must constantly interact together. In a sense that is similar to the thinking of Mathew Paul from...Sign up
 

 
 


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