Four Stages of CSR-implementation (Martinuzzi and Krumay)

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Anneke Zwart, Student (University), Netherlands
Martinuzzi and Krumay (2013) mention four stages of Corporate Social Responsibility implementation. Each of these stages reflects a business operation in which CSR can be integrated. The 4 CSR stages are ranked on the effect on competitiveness that each kind of CSR-implementation has: the first stage has the smallest impact and the last stage has the biggest impact on the of an organization: 1. Project-oriented CSR: Organizations can approach CSR by starting projects which are socially and environmentally responsible. The aim is to “do good” and set up projects in order to achieve their goals. Projects typically do not affect the whole organization, but only the project. Furthermore, they often have a short or limited duration and in bad times most companies will cancel these kinds of activities quickly. 2. Quality-oriented CSR: This stage integrates CSR in an organization’s quality management system. This stage is somewhat more powerful than the first stage because quality-oriented (...) Read more? Sign up for free

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  Jaap de Jonge, Editor, Netherlands

4 Stages of Corporate Social Responsibility by Martinuzzi and Krumay

Thanks for your summary Anneke of this new CSR mod (...)

  JOSEPH SOLA ONIFADE, Manager, Nigeria

Analysis of 4 Stages of CSR

Your thoughts on this subject are illuminating. CS (...)

  Tom Wilson, HR Consultant, United States

Start CSR with Limited Scale and Focus

While I stipulate entirely to the 4 stages of CSR, (...)

  Ajaya Shankar Gupta Ainapur, Management Consultant, India

4 Stages of CSR Implementation

Good analysis. One more analysis is the different (...)

  Johnny Michael Tan, Management Consultant, Malaysia

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  Sergey Pavlov, Director, Russian Federation

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  kvssiyer, Consultant, India

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  Mathew Paul

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Thank you Anneke for this summary. All these stage (...)

  Ismael Bena - MBA, Management Consultant, Netherlands

Strategic Corporate Social Responsibility

Anneke, nice introduction to this CSR implementati (...)

  zandisile Ntlube

Corporate Responsibility Development Cycle?

Thank you Anneke for your summary of this approach (...)

  De Monte, Canada

6 Global Responsibilities

Running a business/corporation and considering soc (...)

  Ismael Bena - MBA, Management Consultant, Netherlands

CSR Implementation and Meaning

@: I believe CSR to be a far greater attempt than (...)


Transformational CSR

The fourth stage is the 21st century dream. Govern (...)

  Tom Wilson, HR Consultant, United States

5th Wave High Performance is a 21st Century Reality of Transformation

@: Isaac, the US Constitution is an instrument of (...)

  Suman Rao, Turnaround Manager, India

Transformational CSR - Joint Efforts of Industry and Government

I agree Isaac that goverments alone cannot be left (...)

  Teun Wolters, Professor, Netherlands

4 Stages of Corporate Social Responsibility are not Necessarily Steps

I believe the four types of CSR implementation (as (...)

  Ken Sylvester

Frameworks for Corporate Social Responsibility

I appreciate the Martinuzzi and Krumay framework y (...)


Transformational CSR should be Driven by the People

@: I totaly agree with you but most government wou (...)

  Ismael Bena - MBA, Management Consultant, Netherlands

CSR Implementation and Meaning

@: In regard to TBL being idealistic; are not all (...)

  Mathew Paul

4 Stages of CSR are not Necessarily Steps

@: Anneke does not say that these are necessary st (...)

  janekariuki, HR Consultant, Kenya

Involve the Community and the Stakeholders to Select CSR Stage

Understanding the importance of CSR for every buss (...)

  De Monte, Canada

The Geometric Construct for Governance in Relation to CSR, Etc

@: We have no corroborated / agreed to / consented (...)

  Ismael Bena - MBA, Management Consultant, Netherlands

Governance in Relation to CSR

@: Dear De Monte, on balance of the substantial ev (...)

  Tom Wilson, HR Consultant, United States

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@: In the exchange between you and De Monte, the c (...)

  De Monte, Canada

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@: Corroboration is the the first point of communi (...)

  Tom Wilson, HR Consultant, United States

We Work Because we are Self-actualizing Creatures

@: CSR is, in no small degree a process of the com (...)

  De Monte, Canada

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@: Thinking global is by this forum. My political (...)

  Tom Wilson, HR Consultant, United States

Emergent Strategies

@: My original response (i.e., Start CSR with limi (...)

  De Monte, Canada

Keeping Emergent Strategies Simple, One Human Being at the Time

@: Your sympathetic perception means I have reache (...)

  melchiorre calabrese, Manager, Italy

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I have always considered that the four phases of C (...)

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