Types of Corporate Responsibility Initiatives (Griffin and Prakash)

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			              Types of Corporate Responsibility Initiatives (Griffin and Prakash)
Anneke Zwart, Student (University), Netherlands, Moderator
			                
			                Corporate Responsibility (CR) Initiatives is related to what an organization wants to achieve with their CR activities. These initiatives can be divided in 2 types of initiatives: functional and corporate initiatives. Both in turn are divided into 3 subcategories:

1. Functional Initiatives

1.1: Human Resources: The main goal of these human resources CR-activities is increasing the opportunities for employees economically, politically and socially. These initiatives search a way to improve employee voice, working conditions and so on.

1.2: Marketing/Product: These initiatives are customer-oriented and focus on process and product improvements as identified by the customers, for example innovations (energy-saving products etc) and green marketing; promotions and advertisements.

1.3: Supply Chain: These initiative aim to secure the purchase, accumulation, logistics and also the distribution of th...
			            
			                  			Purpose of CSR Initiatives
															
															Leodegardo M. Pruna, Professor, Philippines, Member
A corporation doesn't have to be selfless to exercise Corporate Social Responsibility (CSR) as it should be. The corporation has only to remember that...
			                  		
	                              Special Interest Group Leader
	                            
	                              Ismael Bena - MBA
Management Consultant
	                            
	                            Corporate Responsibility
	                          
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