Is Acting Selflessly Required for Social Responsibility?

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Corporate Responsibility > Best Practices

rinzing bhutia, Student (University), India
Does a company have to act selflessly to be considered socially responsible? (...) Read more? Sign up for free

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  Leodegardo M. Pruna, Professor, Philippines

Corporate Social Responsibility

No, a company does not have to act selflessly to be socially responsible. What it needs to do is be righteous and fair in dealing and providing services/products to the satisfaction or better, delight, of its customers.

  Olaf de Hemmer, Business Consultant, France

CSR and Selfishness

Thanks for underlining an interesting paradox ;-)
If you take a 'system' view of the company, you consider it as a collection of processes transforming inputs from all stakeholders (money from shareholders and bankers, products and services from suppliers, work and skills from employees, utilities from environment...) into outputs for all stakeholders (services for customers, money for suppliers, employees, shareholders, administration...).
Each one has to perceive more value in what he gets than what he gives to make the business run.
None of the stakeholders can be served correctly in the long term if the others are not!
Besides my doubt that 'the company' has a conscience of selfishness, its owners and other beneficiaries could have a selfish goal, but even then cannot achieve it without satisfying the other stakeholders goals?

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