Tips for Starting an Ethical Business or Social Enterprise

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Corporate Responsibility > Forum > Tips for Starting an Ethical Business or Social Enterprise

Tips for Starting an Ethical Business or Social Enterprise
Anneke Zwart, Student (University), Netherlands, Premium Member
A big advantage of starting an ethical business is that people tend to be positive about what you do. After all, you are by definition commercializing strategies to improve human and environmental well-being. However turning the idea of ethically responsible business into practice seems easier than it truly is, according to Chanrai. With a business partner he wanted to start a business in ethically made clothing. Chanrai provides 5 useful tips for starting a social enterprise:
  1. EDUCATE YOUR CUSTOMERS: An ethical business’ stands for a social or environmental mission; its aspiration for success lies in its values. In contrast to charities, however, their earnings are made through trading within the marketplace instead of donations for example. Of course, you cannot make sure that all your customers truly care about the social or environmental values behind your product/service. However, it is important to explain your customers why those values are particularly important, bec (...) Read more? Sign up for free
 

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