Which parties are most likely to cause a paradigm shift in CSR?
MULTI NATIONAL CORPORATIONS (MNCs)
During the 2014 World Economic Forum, Multi National Corporations were called upon to become the initiators of paradigm shifts in favor of our society (Ki-Moon, 2014), since MNC’s wield great influence and have far reach besides tremendous assets, to direct the course towards change.
The hidden contradiction of this calling is that many MNC’s would have to object and terminate business practices they are conformable with because of their high yield, if they want to stop burdening society and the environment.
Due to these contradicting objectives, MNC’s are not likely to be the precursors of (social) change through their entrepreneurial activities. When it comes to the adoption of CSR, their actions are frequently seen as an ‘add-on’, which often get sacrificed during business cycle downturns, management overhauls or political cycles (Epstein & Roy, 2003, et. Al), ultimately maintain
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