Classification of CSR Practices (Rangan ea)

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Corporate Responsibility > Best Practices

Elwin Poortman, Analyst, Netherlands
The topic of corporate responsibility has been captioned under many names, including strategic philanthropy, corporate citizenship, and social responsibility. As the names suggest, each embodies a certain perspective with regard to the role of businesses in society. Rangan, Chase and Karim have examined CSR practices of large MNE’s and constructed a framework of 3 different CSR practices:
  1. PHILANTHROPIC GIVING: This practice focuses on philanthropy; either in the form of direct funding to non-profit and community service organizations, or via indirect donations or consumptions of products and services that relate to non-profits and marginalized populations. Corporate philanthropy may be characterized as the goodwill of a company, expressing the social and environmental priorities of the company since it is does not directly relate to profits or benefits to the company. Within this practice, a business engages in CSR because it is a good thing to do, motivated by the logic th (...) Read more? Sign up for free

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