Consumer Skepticism About CSR Motives of Companies (Skarmeas and Leonidou)


 
Corporate Responsibility > Best Practices Log in

Consumer Skepticism About CSR Motives of Companies (Skarmeas and Leonidou)
Elwin Poortman, Analyst, Netherlands, Premium Member
Businesses nowadays monitor and measure risks to which they are exposed to. One of these risks relate to organizational reputation damage that arise from CSR activities.
If companies engage in CSR initiatives, this may carry substantial risks with regard to reputational damage. Due to reported incidents on corporate misconduct, consumers may doubt the extent to which companies are internally motivated to live up to their professed CSR standards.
As a result, consumer skepticism towards corporate social involvement is on the rise. Skarmeas and Leonidou (2013) distinguish different kinds of motives upon which corporate social responsibility programs are constructed (seen from the perspective of the consumer). These 4 distinctive underlying motives towards CSR relate differently towards the concept of consumer skepticism.
  1. EGOISTIC DRIVEN MOTIVES are defined as beliefs that a company is exploiting rather than supporting the cause. This embodies the percept...Sign up
 

 























 


Special Interest Group Leader
Ismael Bena - MBA
Management Consultant

Corporate Responsibility
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 10-12-2018. All names of their owners.