From Reactive to Pro-active Corporate Social Responsibility

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Corporate Responsibility > Forum > From Reactive to Pro-active Corporate Social Responsibility

From Reactive to Pro-active Corporate Social Responsibility
Genevieve Northup, Editor, Germany, Member
According to Kreitner (2009), there are FOUR STRATEGIES for responding to social responsibility that companies can utilize (p.124). Beginning with the least responsibility and moving toward the greatest CSR:
  1. REACTION: A reactive CSR approach is taken when a company “resists change” and defers “responsibility,” commonly used by tobacco and oil companies (Kreitner, 2009, p.124).
  2. DEFENSE: This approach relies on developing a positive corporate identity through advertising and publicity to avoid taking on greater responsibilities (Kreitner, 2009, p.124). These organizations are often politically active in the hopes of preventing legislation resulting in greater legal obligations.
  3. ACCOMMODATION: Organizations utilize this approach when they take steps in response to governmental or political pressures (Kreitner, 2009, p.124).
  4. PRO-ACTION: The greatest CSR is apparent in organizations that initiate “progressive programs” to set the bar for the indu (...) Read more? Sign up for free
 

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Examples of Proactive Companies
Ismael Bena - MBA, Management Consultant, Netherlands, Member
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