X
Welcome to the world's #1 website about management
- Discover 1000s of knowledge centers
- Learn from colleagues and experts
- By signing up you get full access to all knowledge centers and discussion forums, including Corporate Responsibility
Log in
|
Three Types of Socially Responsible Organizations
Anneke Zwart, Student (University), Netherlands, Moderator
Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:
1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness
2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases
3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.
Source: Powerpoint, L. Ferrell and D. Thorne LeClair.... Register
|
|
| |
|
CSR Image Builder Organizations
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader Interesting observation, given the objective of the company each of the three categories can be pursued.
In principle, Customer Relationship Mana... |
|
|
