Three Types of Socially Responsible Organizations

Corporate Responsibility
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Anneke Zwart
Student (University), Netherlands
Ferrell and Thorne-LeClair distinguish three types of socially responsible companies: 1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness 2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases 3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return. Source: Powerpoint, L. Ferrell and D. Thorne LeClair. (...) Read more? Sign up for free

  Ismael Bena - MBA
Management Consultant, Netherlands
 

CSR Image Builder Organizations

Interesting observation, given the objective of th (...)

  Leodegardo M. Pruna
Professor, Philippines
 

Abandon the Third Type of Corporate Social Responsibility

Of the three types mentioned, I prefer the first a (...)

 

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