Three Types of Socially Responsible Organizations

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			              Three Types of Socially Responsible Organizations
Anneke Zwart, Student (University), Netherlands, Moderator
Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:

1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness

2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases

3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.

Source: Powerpoint, L. Ferrell and D. Thorne LeClair.
			            
			                  			CSR Image Builder Organizations

															Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
			                  		
			                  			Abandon the Third Type of Corporate Social Responsibility

															Leodegardo M. Pruna, Professor, Philippines, Member
			                  		
											Read all responses and join this discussion yourself. 
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	                              Special Interest Group Leader
	                            
	                              Ismael Bena - MBA
Management Consultant
	                            
	                            Corporate Responsibility
	                          
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