Three Types of Socially Responsible Organizations

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				              Three Types of Socially Responsible Organizations
Anneke Zwart, Student (University), Netherlands, Moderator
				                
				                Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:

1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness

2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases

3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.

Source: Powerpoint, L. Ferrell and D. Thorne LeClair....
				            
				                  			CSR Image Builder Organizations
																
																Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
Interesting observation, given the objective of the company each of the three categories can be pursued.

In principle, Customer Relationship Mana...
				                  		
				                  			Abandon the Third Type of Corporate Social Responsibility
																
																Leodegardo M. Pruna, Professor, Philippines, Member
Of the three types mentioned, I prefer the first and second: practice what the organization preaches. It cannot be that an organization, through its m...
				                  		
	                              Special Interest Group Leader
	                            
	                              Ismael Bena - MBA
Management Consultant
	                            
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