Three Types of Socially Responsible Organizations

      
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			              Corporate Responsibility > Best Practices > Three Types of Socially Responsible Organizations
			            
			            	Three Types of Socially Responsible Organizations
Anneke Zwart, Student (University), Netherlands, Member
			            
	          		Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:
1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness
2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases
3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.
Source: , L. Ferrell and D. Thorne LeClair. (...) Read more? Sign up for free

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			                  	CSR Image Builder Organizations

		                  		Ismael Bena - MBA, Management Consultant, Netherlands, Member
												
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			                  	Abandon the Third Type of Corporate Social Responsibility

		                  		Leodegardo M. Pruna, Professor, Philippines, Member
												
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