Three Types of Socially Responsible Organizations


 
Corporate Responsibility > Best Practices Log in

Three Types of Socially Responsible Organizations
Anneke Zwart, Student (University), Netherlands, Moderator
Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:
1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness
2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases
3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.
Source: Powerpoint, L. Ferrell and D. Thorne LeClair....Register
 

 
CSR Image Builder Organizations
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
Interesting observation, given the objective of the company each of the three categories can be pursued.
In principle, Customer Relationship Mana...
 

 
Abandon the Third Type of Corporate Social Responsibility
Leodegardo M. Pruna, Professor, Philippines, Member
Of the three types mentioned, I prefer the first and second: practice what the organization preaches. It cannot be that an organization, through its m...
 

 















 


Special Interest Group Leader
Ismael Bena - MBA
Management Consultant

Corporate Responsibility
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 18-10-2018. All names of their owners.