Three Types of Socially Responsible Organizations

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Three Types of Socially Responsible Organizations
Anneke Zwart, Student (University), Netherlands, Moderator
Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:
1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness
2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases
3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.
Source: Powerpoint, L. Ferrell and D. Thorne LeClair....Sign up
 

 
CSR Image Builder Organizations
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
Interesting observation, given the objective of the company each of the three categories can be pursued.
In principle, Customer Relationship Mana...Sign up
 

 
Abandon the Third Type of Corporate Social Responsibility
Leodegardo M. Pruna, Professor, Philippines, Member
Of the three types mentioned, I prefer the first and second: practice what the organization preaches. It cannot be that an organization, through its m...Sign up
 

 
 

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