|
Get access now to all 12manage knowledge centers and discussion forums, including Corporate Responsibility. Completely free.
|
|
Anneke Zwart Student (University), Netherlands
|
Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:
1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness
2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases
3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.
Source: Powerpoint, L. Ferrell and D. Thorne LeClair. (...) Read more? Sign up for free
X
All about Corporate Responsibility and business administration. Completely free.
Log in
|
|
Ismael Bena - MBA Management Consultant, Netherlands
|
|
CSR Image Builder Organizations
Interesting observation, given the objective of th (...)
|
|
|
Leodegardo M. Pruna Professor, Philippines
|
|
Abandon the Third Type of Corporate Social Responsibility
Of the three types mentioned, I prefer the first a (...)
|
|