Three Types of Socially Responsible Organizations

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Corporate Responsibility > Forum > Three Types of Socially Responsible Organizations

Three Types of Socially Responsible Organizations
Anneke Zwart, Student (University), Netherlands, Moderator
Ferrell and Thorne-LeClair distinguish three types of socially responsible companies:
1. OPEN-HANDLERS ORGANIZATIONS: within those three types, this type of organizations carry the highest level of corporate consciousness
2. PRACTICE-WHAT-THEY-PREACH COMPANIES: the second type of organization are less conscious than open-handlers organizations, however they are committed to particular causes/philanthropic actions on a long-term bases
3. IMAGE-BUILDER ORGANIZATIONS: this type or organizations is engaged in cause-related marketing, which refers to partnerships between a for-profit and a non-profit organization/foundation/charity or other public cause that yield mutual benefits. Money spent in cause-related marketing is expected to show a return.
Source: Powerpoint, L. Ferrell and D. Thorne LeClair.
 

 
CSR Image Builder Organizations
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
 

 
Abandon the Third Type of Corporate Social Responsibility
Leodegardo M. Pruna, Professor, Philippines, Member
 

     

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Ismael Bena - MBA
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