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CSR does not have to be Strategic
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
As has recently been argued by Rangan et al. (2015), CSR should not be designed to deliver business results. In contrast, companies should align their social and environmental activities with their business purpose and values. They go on arguing that business performance improvements should merely be the result of “spillover” and not the reason for being a responsible corporation.
This is a stark contrast with the , which are predominantly grounded on improving a companies’ performance through CSR/CSV (Porter & Kramer, 1999; 2002).
Studies have indicated that well operating companies are less interested to integrate CSR in their corporate strategies and opt for self-standing initiatives. A challenge with this approach is the misalignment of well-intended initiatives, hence creating non-coherence across business units and demographics, which in turn results into wasted capital.
It has therefore become more recommendable to align CSR activities, which Rangan, et al. (2015) classif (...) Read more? Sign up for free
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